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Learn to Paint, the PDCA way

Calling all future painters: Benjamin Moore supports a movement.

BY HBSDealer Staff

Anyone who wants to learn the finer points of painting can watch any of the 15 episodes of the Painting Contractors Association (PDCA) Trade Best Practice Series – from “Cleaning” to “Taping” to “Masking” all the way to “Cleanup and Closeout.”

The videos – watch them here – and are part of an initiative to promote the painting business. Benjamin Moore has thrown its weight behind the videos as part of its new Painting Contractor Workforce Development Initiative in partnership with the Painting Contractors Association (PDCA) and Technical Education Assistance for Careers in Homebuilding (TEACH) Construction.

Recognizing the need for more skilled workers in the paint industry, Benjamin Moore provided $100,000 in grant funding to PDCA and TEACH Construction to develop a multi-faceted program geared towards educating and preparing the next generation of painters as they enter the workforce. The Painting Contractor Workforce Development Initiative is comprised of the video series for beginners, as well as an in-depth classroom program designed to offer content on various topics within the painting trade.

“Collaborating with PDCA and TEACH Construction to inspire and develop the next generation of professional painters is a natural alignment for Benjamin Moore as we remain committed to supporting the communities we serve through workforce development and educational programs focusing on trade skills, architecture, interior design and more,” said Craig Bunting, Benjamin Moore director, customer segments. “Through this initiative, our goal is to provide both independent painters and contractor businesses the resources to equip professionals with the expertise and confidence to be successful.”

Created by PDCA with support from Benjamin Moore, the Trade Best Practice video series, which consists of 15 videos, kicks off with an overview of the painting industry and provides introductory content on topics including taping, sanding and rolling, etc. As part of the program, TEACH Construction breaks down each topic into learning modules for those seeking more detailed instruction. TEACH Construction is also engaging vocational and two-year colleges as well as education-focused nonprofits, helping them to utilize their paint and construction curriculum to help develop the next generation of painting professionals.

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