Deck Expo launches in Louisville

Louisville – With the 2020 decking season quickly approaching, it’s no surprise that the 2019 Remodeling Show and Deck Expo continues to be a centerpiece for industry product launches.

Deckorators, the composite decking and railing brand, expanded its Voyage to include a fifth color — Khaya, a true brown — and varied-plank decking.  Khaya joins four other trend-forward color options in the Deckorators Voyage decking offering, including Sierra, Tundra, Costa, and Mesa.

The new color meets decking contractor and homeowner demand for a darker brown composite decking with the established Voyage benefits of enhanced slip resistance and bold vertical grain variegation. Khaya also adds a third brown tone to the Voyage family, allowing for creative color combinations.

“We did really well with the launch of four colors last year,” Chris Camfferman, managing director of marketing for Deckorators, told HBSDealer. Camfferman said the new darker Khaya color continues the flow of trends being seen on the interior of residential spaces, including dark browns.

Regarding the Deck Expo, Camfferman said the event continues to be a solid show every year for introducing new products and meeting contractor customers. “We find it important to launch at this show and prepare our contractor customers for 2020," he said.

At the Trex booth, regional sales representative Courtney Blann shared those sentiments. “Our customers are checking in with us at the show and they want to know what’s going on in decking,” she said.

Regal Ideas, the Delta, British Columbia-based aluminum railing systems manufacturer, unveiled its new Deck Stars training and installer program at the event. And Regal representatives said they have big plans for the Deck Stars program.

“We want to build North America’s largest pro deck installer network,” said Andrew Pantelides, Regal Ideas vice president of marketing and business development.

Deck Stars promises to be a certified installer program that offers full training, qualified leads, and an opportunity for contractors to grow their market share. “We are going to give contractors the marketing tools and the training,” Pantelides said.

At Feeney, the company was showing off an expanded lineup of its DesignRail Panel Infill products. The new infills are offered in a variety of standard materials and styles, and can be customized to meet almost any residential or commercial design specification.

Styles include stainless steel wire mesh and laser-cut aluminum panels with powder-coated finishes for interior or exterior applications along with resin panels with embedded materials such as rice grass and leaves for use in interior settings.

According to Feeney, which focuses on stainless steel and aluminum railing systems, “Alternative infill solutions continue to grow in popularity as architects, builders and homeowners look for creative ways to personalize and differentiate spaces."

Held here at the Kentucky International Convention Center, the show featured more than 200 exhibitors, in addition to educational seminars. This is the 29th year of the event before it returns to Baltimore, Md., for the next three years.

Zed Blagg, a remodeler with Simpson Contracting based in Intendance, Ky., was attending his first Remodeling Show and Deck Expo. Blagg said his company thought it would be beneficial to hit the event while gaining new insight from several of the seminars.

And new products remain a key ingredient at the show.

“We use a lot of the products here and we wanted to see what exhibitors had to offer along with what new products are coming out,” Blagg said.