IBS 2020: A-Rod pinch hitting for Magic

Baseball superstar Alex Rodriguez to deliver the opening address at IBS 2020.

BY HBSDealer Staff

The International Builders Show (IBS), set to kick off next week in Las Vegas, announced that there has been a change of personnel for the event’s opening keynote address.

Alex Rodriguez

Baseball superstar Alex Rodriguez is stepping in for Earvin “Magic” Johnson, the basketball and Los Angeles Lakers legend. Johnson had to withdraw from the opening ceremonies due to the time of the memorial in New York for former NBA commissioner David Stern, where he will be delivering a eulogy.

Rodriguez is a three-time MLB MVP, a 14-time all-star and a 2009 World Series Champion with the New York Yankees.

Over the course of his iconic baseball career, Rodriguez also built a successful investment firm. As founder and Chief Executive Officer of A-Rod Corp, he created a fully-integrated real estate investment and development firm, starting with the purchase of a single duplex in 2003 and subsequently broadening to a wider array of industries, including sports and wellness, media, and entertainment.

Rodriguez has also received acclaim as a broadcaster and is the lead analyst for ESPN’s Sunday Night Baseball.

This past year, he launched “The Corp,” a podcast with Barstool Sports’ Dan Katz that interviews industry leaders, sports legends and entrepreneurs. The podcast debuted as the top podcast in America.

In addition to his professional endeavors, Rodriguez actively engages in a variety of philanthropic initiatives. He is passionate about education and has sponsored college tuition for over 30 students via his scholarship program.

IBS runs Jan. 21-23 at the Las Vegas Convention Center. About 1,400 vendors and suppliers are expected to exhibit at the show.


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