House-Hasson introducing credit card program
The hardware distributor’s January market features more than 700 vendors.
House-Hasson Hardware will host one of its largest events to date when the regional, independent hardware distributor’s dealer market opens on Jan. 10 in Nashville, Tenn.
More than 700 vendors will be exhibiting at the Opryland Hotel, marking a 15% increase over 2018.
The company will also roll out a new private label credit card program for House-Hasson’s independent hardware store and lumberyard dealers to make available to their customers.
The January market –running Jan. 10 through Jan. 12 – is traditionally the largest of House-Hasson’s three annual markets, according to Don Hasson, president of House-Hasson Hardware.
“Dealers are setting up for spring and planning for the entire year,” Hasson said, “and our markets promote dealer profitability. Opryland Hotel is a world-famous attraction in itself. With everything the market and Nashville have to offer, our dealers and their families enjoy this event.”
“We have new vendors at the market based on dealer requests and our research that shows these will benefit dealers and their customers,” said Jason Monroe, House-Hasson merchandising vice president. “The majority are home and garden-related, as dealers will be stocking up on spring product lines.”
- Among the new vendor lineup are:
- Danner Manufacturing: ponds, waterfalls, fountains, aquariums, and hydroponics pumps.
- Flexon: water hoses.
- MTD: new line of lawnmowers.
- Mibro: rope and cordage.
- Pylex – metal and PVC fencing and decorative deck accessories (railings and columns).
- BLS, INC./One Shot: steel stud anchors for cabinets, shelves, and countertops.
House-Hasson will also provide a dealer seminar on Jan. 10 regarding the new relationship it has forged with Synchrony Bank, which offers dealers a private label credit card program, said Taylor Hasson, marketing vice president.
“Dealers joins this program through Synchrony Bank can offer customers private label credit cards with the dealer’s name on it – just like a bank, airline, or other type of card – and private label financing through Synchrony,” Hasson said.
Old Navy, Banana Republic, Chevron, Texaco, Nissan, Sam’s Club, and many other major companies have created similar cards through Synchrony.
“The card is an advantage for our dealers and their customers because it makes big-ticket item purchases easier in that it allows for private label financing for purchases,” Taylor Hasson said.
“We expect this to be a very popular addition to the dealer’s inventory of programs to help increase their profitability,” he added.
House-Hasson operates in 21 states and the Caribbean Basin.
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