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Home Depot backs Roadie

An Atlanta delivery-service startup gets some big-name investors

BY HBSDealer Staff

The Home Depot is one of serval investors in Roadie, an Atlanta-based startup company that describes itself as “an on-the-way delivery service that connects people who have stuff to send with drivers already heading that way.”

Roadie has raised $62 million in funding to date, including a recent $37 million round of funding that included an undisclosed amount from Home Depot.

This funding follows Roadie’s announcement of recent delivery partnerships with Delta Air Lines, The Home Depot, and Walmart. Roadie says it has used these partnerships to strengthen its foothold in 224 metro areas across the country. Many of these metro areas were initially launched with consumers and small businesses, but have now scaled to meet the needs of enterprises delivering anything up to 100 miles around every major city in America.

Because Roadie’s on-the-way model taps into unused capacity in passenger vehicles already on the road, the company is uniquely positioned to help America’s largest retailers bring same-day delivery to millions of customers nationwide — even in small cities and towns that most retailers struggle to reach, the company said. The company’s same-day delivery footprint now reaches 89% of U.S. households.

“The Home Depot is committed to building the fastest, most efficient supply chain in home improvement, and our customers have made it clear that same-day or next-day deliveries to their homes and job sites are a critical part of that,” said Mark Holifield, EVP – The Home Depot Supply Chain. “We’re investing to bring this level of service to 90 percent of the US population, and Roadie is a key partner for us in making this a reality.”

Roadie made the announcement at LINK 2019, the Retail Industry Leaders Association supply chain conference, with hundreds of retail leaders present.

“In today’s hyper-competitive retail environment, it’s not enough to only offer same-day delivery to folks in NFL cities,” said Marc Gorlin, Founder & CEO of Roadie. “Our model is a game-changer for retailers, wholesalers and consumers who want same-day delivery of any item, of any size, to any zip code, at any time. An investment like this further validates our crowdsourced model, which retailers are fast realizing is a highly flexible, scalable, and cost-efficient option to reach all of their customers, wherever they might live.”

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