HD Supply launches proprietary brands

HD Supply has launched two new proprietary brands covering kitchen and bath fixtures, ceiling fans, heavy duty tools and hardware.

The “Seasons” brand will be carried on products including kitchen and bath fixtures and ceiling fans, with consumers as the intended end user. According to the pro dealer, the Seasons products will be positioned in the “better” quality tier, with a “best” quality brand under the Seasons Gold name.

Tools and hardware under the Brigade line will be primarily for contractors and professionals and sold through HD Supply’s White Cap and facilities and maintenance divisions.

“The launch of these new proprietary brands is a cornerstone to HD Supply’s long-term growth and value creation story,” said Arleen Quinones, HD Supply’s vp-marketing and communications, in a statement, adding the products fill a “product assortment gap” and help expand the pro dealer’s product selection.

The Atlanta-based company provides professional items to a variety of pro markets, through approximately 1,000 locations in North America.