Growing: vegetation for the roof

There’s green, there’s extra green, and then there’s this.

BY HBSDealer Staff

In the category of green building products, there’s one niche product that takes the eco-friendly cake: Green roofing vegetation. And according to research from the Freedonia Group, sales of these types of green roofing systems – though small — are expected to grow double digits in the coming years.

Demand for green roofing vegetation is forecast to grow 11% per year to $46.9 million in 2023. The most significant advances are projected for cities that have adopted legislation mandating green roof installations and/or that offer related incentives, such as green infrastructure funding or credits for storm-water treatment fees.

According to Freedonia’s report – “Green (Vegetative) Roofing“– market drivers in addition to government incentives include demand for urban green spaces, and an overall increased familiarity with the environmental and cost benefits of green roofs.

Demand is expected to vary by region. In 2018 the south accounted for 37% of demand for green roofing, with the rest nearly equally split among the Midwest (22%); West (21%) and Northeast (20%).


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