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03/03/2020

Fortress and Hall Forest Products form partnership

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Fortress Building Products and Hall Forest Products have entered into a new distribution partnership.

Under terms of the plan, Hall will expand the availability of Fortress’ Evolution Steel Deck Framing and Apex PVC Decking. Through this new partnership, Fortress said that it can better deliver a full building solution to more customers through additional dealer channels.

“When Fortress partners with a distributor, our vision is to help them deliver a comprehensive lineup of best-in-class products and enable their dealers to provide a complete outdoor living space solution,” said Jeff Schulz, vice president of channel sales at Fortress Building Products. “We’re excited to have Hall Forest Products as our newest distributor as their exceptional reputation and strong track record of providing quality dealer service makes us confident we can deliver on that vision together.”

The Evolution Steel Deck Frame from Fortress Building Products.

Evolution framing is a steel deck framing solution that does not twist, warp, crack or burn like wood framing can and carries a 25-year limited warranty. Evolution deck framing is compatible with nearly any synthetic decking material or hardwood decking. It can also arrive at a jobsite preassembled, which will cut down on labor at each job. Hall Forest Products is selling Evolution steel deck framing products now.

Apex PVC Decking is Fortress’ newest decking material. Thanks to its foam core, which is reinforced with bamboo, Apex PVC Decking is 45% lighter than other composite decking materials. Its acrylic polymer exterior delivers tremendous UV performance and, according to independent testing, enhanced slip resistance. And, its triple-extrusion process delivers the beautiful look of tropical hardwoods. Hall Forest Products will have Apex PVC Decking available for dealers in the coming weeks.

“Hall Forest Products has worked to build its business by providing lumber and building supply retailers with innovative and quality products,” said Gary Maulin, sales manager at Hall Forest Products. “Working with Fortress is a true partnership and we know they are committed to our success. These additional Fortress lines give our dealers a complete building solution to fill any outdoor living need.”