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Flooring retailers emphasize Drive

BY HBSDealer Staff

Organizers of the CCA Global Partners Building Buzz digital marketing conference say that a marketing automation platform was one of the highlights of the recent event.

Flooring America, Flooring Canada, and The Floor Trader traveled north of the border to host Building Buzz, its annual independent retailer-focused digital marketing conference, last month at the Palais des Congrès de Montréal in Montreal, Quebec. A key highlight was Drive —one of the “boldest marketing initiatives developed by the marketing team,” the company said.

Drive is a technology-driven, marketing automation platform with a CRM system, incorporating real-time lead scoring, lead-conversion and lead-nurturing in a suite of bundled marketing services that create a more personal customer experience, according to CCA Global.

“We’ve built Drive to be a game-changer for independent retailers across multiple verticals, and have invested a considerable amount of resources to bring our members a fully integrated and centrally managed stack of marketing services,” said Frank Chiera, senior VP of marketing and advertising. “Drive will help close more sales, convert more leads and elevate the customer’s experience through highly personalized marketing communications.”

From a product perspective, the group introduced a couple of product initiatives that continue to trend with today’s flooring shopper. First up is a new introduction this summer addressing the challenge for today’s customer who desires the beauty of carpet but needs extreme performance. According to Cathey Gundlach-Links, Vice President of Merchandising, “The fear of stains, spills, pets, kids, and wear will no longer deter the soft surface consumer with our new Rival by Resistabrand.” From a waterproof backing to a high-performance fiber, Rival is protection from top to bottom.

Also, according to recent research done across members’ websites and social media engagement, “waterproof” is a frequently searched term by consumers when researching flooring. The group continues to focus its efforts on products like Downs H2O with its waterproof, kid proof and pet proof protection story.

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Shed dealer breaks new ground

Capitol Sheds adds artificial grass to its lineup.

BY HBSDealer Staff

Virginia-based Capitol Sheds has added artificial grass to its product mix of sheds, garages, horse barns, gazebos and pavilions. The four-location company says cost-effective and low maintenance artificial grass is soft enough to be used on playgrounds and durable enough to hold up to heavy use in landscaping applications.

“Capitol Sheds couldn’t be happier to add artificial grass to our extensive lineup of products,” said Loren Shetler, president. “Our shed and outdoor buildings transform yards and allow property owners to maximize their outdoors space. We aim to be a one-stop-shop experience, and this gets us even closer to that goal.”

The company offers a customization tool, allowing customers to design their shed on the company’s website, using an interactive 3D technology.

Though its locations are all in Virginia, the company says it has delivered products as far away as California.

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Weyerhaeuser reveals CEO succession plan

Devin Stockfish has been appointed president and CEO, effective, Jan. 1.

BY HBSDealer Staff

Weyerhaeuser announced today that Doyle Simons will retire from his position as CEO and president of the forest products and timberlands company.

The Seattle-based company’s board of directors has appointed Devin Stockfish as president and CEO, effective Jan. 1, 2019. Stockfish, currently serves as senior vice president of the company’s Timberlands business. He will also join the company’s board of directors on Jan. 1.

Weyerhaeuser CEO Doyle Simons.

Simons will step down from the board and become a senior advisor until his official retirement on Apr. 1, 2019. The executive has served as CEO and president of Weyerhaeuser since Aug. 1, 2013.

“In anticipation of this planned transition, the board conducted an extensive succession process and unanimously determined that Devin is the right leader to take this company to the next level,” said Rick Holley, chairman of Weyerhaeuser’s board of directors. “Devin has a proven ability to achieve results and an impressive breadth of experience that spans various industries. We are excited about the energy and vision he will bring to this role as we continue to focus on industry-leading performance and disciplined capital allocation.”

“During his tenure as CEO, Doyle has done an outstanding job of focusing the business portfolio, driving improved performance, allocating capital, growing the company and building a strong leadership bench,” Holley continued. “On behalf of the board, I thank Doyle for his tremendous leadership and accomplishments, and wish him all the best in his well-deserved retirement.”

Adrian Blocker will succeed Stockfish as senior vice president of Timberlands, effective Jan. 1. Blocker currently leads the company’s Wood Products business.

Keith O’Rear will succeed Blocker as senior vice president of Wood Products, also effective Jan. 1. O’Rear currently leads the company’s Wood Products Sales and Marketing organization.

In its most recent earnings report, Weyerhaeuser posted second quarter net earnings were $317 million, up from $24 million a year ago. Net sales increased from $1.8 billion to $2.1 billion for the quarter.

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