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Eye on Retail: Alexa, order me a Christmas tree

BY Chain Store Age Staff

Amazon is moving in on a holiday tradition.

The online giant will sell live, full-size Christmas trees this year, the Associated Press reported, shipping them in its standard box format. Amazon sold small live Christmas trees last year, but they were of the table-top variety (shorter than 3 ft.).

The trees, which will include 7-ft. Fraser firs along with Douglas firs and Norfolk Island pines, will be shipped within 10 days of being cut down, if not sooner, allowing them to survive the shipping and still arrive fresh.

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