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Drilling deeper: Market insights at ProDealer Industry Summit

Farnsworth Group to present key takeaways from industry-wide study.

BY HBSDealer Staff

Market insights will be discussed by industry research firm the Farnsworth Group during a general session keynote at the 2019 ProDealer Industry Summit.

Grant Farnsworth of the Farnsworth Group.

This session will explore the key takeaways from a revealing study performed by The Farnsworth Group and the Window & Door Dealers Alliance. The benchmarking study measured sales, trade association interest, value propositions, and business confidence of window and door dealers, wholesale dealers, and lumber and building material dealers. The report also queried dealers about the variety of products each business sells.

The results suggest that dealers tend not to specialize in certain products within the window and door category. As a result, dealers might be missing out on a potential revenue opportunity. Attend this session to explore the study’s key takeaways and learn about the latest trends in the lumber and building material industry.

Jay Fenik

The presentation will be given by Grant Farnsworth, director of business strategy for the Farnsworth Group, and Jay Fenik, senior client manager at the Farnsworth Group.

Additional programs include:

  • Colorado Rockies Co-Owner and President of Alvarado Construction, Linda Alvarado, to address leadership and management successes.
  • John Burns of John Burns Real Estate Consulting speaks on U.S. Housing Analysis & Forecast.
  • Co-owners of Wheelhouse 20/20 talk recruitment and marketing.

All of the analysis and research will be provided at the Broadmoor resort in Colorado Springs, Colo., Oct 8-Oct. 10.

For more information about the 2019 ProDealer Industry Summit, or to register for the event, visit prodealer.com.

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