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Deere names 2020 ‘collaborators’

Four startups will share technology and ideas with Deere through a less formal business relationship.

BY HBSDealer Staff

Deere & Company has named four companies that will be part of its Startup Collaborator in its Intelligent Solutions Group.

Launched last year, the program is designed to enhance collaborative relationships between Deere and startup companies with technology that can add value to John Deere’s customers.

The latest collaborators include:

  • DataFarm –A Brazilian company building digital tools to recommend climate-smart agricultural practices to optimize farmers’ return on investment
  • FaunaPhotonics –A company from Denmark building technology for real-time pest detection to ensure sustainable crop management and improve tools for pest control.
  • Fieldin –An Israeli company working on data management tools for specialty crops
  • EarthSense– A company from Champaign, Ill. building novel sensing methods to improve in-field data collection

“The first year of the John Deere Startup Collaborator program showed us and the startups involved the tremendous mutual value of working closely together,” said Julian Sanchez, director of strategy and business development at Deere’s Intelligent Solutions Group. “We’re excited to continue building on the program’s success.”

The Startup Collaborator allows Deere and startups to test innovative technologies with customers and dealers without a more formal business relationship, Deere said.

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