Deckorators launches 'Certified Pro'

Grand Rapids, Michigan-based Deckorators, a brand of the Universal Forest Products, rolled out a new preferred-status program that aligns contractors with the leading brand in decking, railings, balusters, post caps and more.

Called Certified Pro, the program is designed to increase contractors’ professional business opportunities and drive their deck sales and installation services.

The new program encourages contractors who use Deckorators products to become trained as specialists. Upon completion, Certified Pros earn points simply by tracking the Deckorators products they use for their projects. Points are redeemable for promotional items or cash back.

Each Certified Pro is job-site trained by an expert Deckorators representative, said Chris Camfferman, director of product management and merchandising, Universal Forest Products. “This is invaluable,” he said. “In addition, Certified Pros receive a Pro Profile webpage and a preferred contractor listing on Deckorators.com, they gain access to the Deckorators Pro-only site, they’re sent a welcome kit and marketing tools, and much, much more. We’re excited about the potential these advantages offer our professional Deckorators installers.”

Also, Certified Pros have a direct line of communication to the Deckorators team. They’ll be the first to know about new products and promotions prior to official launch, and they’re encouraged to provide feedback on ways to improve the Deckorators product line and programs, according to the company.