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Crescent and Apex come together

The new Crescent APEX brand will offer innovative power tool accessories.

BY HBSDealer Staff

Apex Tool Group announced that it is bringing the APEX Industrial Fastening brand under the Crescent umbrella as Crescent APEX.

The new Crescent APEX brand will offer innovative power tool accessories used by industrial and construction tradesmen, including their professional line of u-GUARD® non-marring covered tools.

“The APEX brand’s legacy as a category leader in fastening is at the core of this decision,” said Griffin Biering, global marketing director at Apex Tool Group. “The fastening innovation we’ve spearheaded in the assembly manufacturing space is carrying into the construction market. With Crescent’s deep connection to professional tradespeople, we are combining our efforts and delivering superior power tool accessories from a brand they trust.”

Crescent APEX becomes the sixth brand under the Crescent name, joining Crescent Wiss, Crescent Lufkin, Crescent Nicholson, Crescent H.K. Porter, and Crescent JOBOX. The move bolsters Crescent’s ability to provide professionals in construction, carpentry, HVAC, plumbing, electrical, and general contracting with best-in-class tools.

The Crescent line includes adjustable wrenches, mechanics hand tools and sets, Crescent Wiss snips, scissors, shears, knives and trade tools, and Crescent Lufkin measuring tapes, among other products.
Apex Tool Group is one of the largest worldwide producers of industrial hand and power tools, tool storage, drill chucks, chain and electronic soldering products.

The transition is on full display at the Specialty Tools and Fasteners Distributors Association (STAFDA) Convention & Trade Show from Nov. 10-12 at Music City Center in Nashville, Tenn.

 

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