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Cashel enters utility sink category

BY HBSDealer Staff

Havertown, Pennsylvania-based Cashel entered the utility sink, residential trash can and recycling container category and will debut its new line of products at the 2016 National Hardware Show, Las Vegas, May 4-6, 2016.  

Cashel manufactures all of its sink, trash can and recycling container plastic components in Pennsylvania and will be previewing products in the show's Made In America section.

Cashel, LLC launched in 2016 with the leadership of its sister company, TMF Corporation (tmfcorporation.com) — a three-decade respected expert in commercial and industrial plastic products. “Cashel invested in utility sink designs, tooling, sales and marketing support and an experienced leadership team to bring back proven utility sinks that were previously successful in the marketplace.” said Tom Fitzgerald Jr., managing partner, Cashel.

The Cashel utility sink premiere collection features five utility sinks available in single, multi and bulk packages. Cashel manufactures the plastic sink components for the entire collection of Cashel utility sinks in Eastern Pennsylvania. The same facility assembles the entire product from start to finish using best-in-class imported components so that all models ship from Eastern Pennsylvania. Cashel sources packaging and product marketing collateral from facilities within 50 miles of the company’s headquarters and sink manufacturing facility. 

Cashel will also preview its new brand of residential trash and recycling containers at the 2016 National Hardware Show. Products include 20-, 25- and 32-gallon containers, with and without lids. Customers have the opportunity to pick their color and customize their logo.

“We are excited to bring a fresh new brand of residential trash and recycling containers to this market. Our products have stood the test of time on the curbside in townships and municipalities. We feel strongly that the residential home hardware market will find our trash and recycling containers to be of the finest quality, and we’re looking forward to new customers that will have the opportunity to experience our exceptional customer service,” said Fitzgerald.   

To celebrate the company’s debut at the National Hardware Show, Cashel is sponsoring a Can of Cash sweepstakes. (Visit CashelLLC.com for contest details.) One contestant will win a Cashel trash can and a check equal to the amount of cash it takes to fill the can.

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New RH program offers shoppers more exclusivity

BY Gina Acosta

Home furnishings retailer RH (Restoration Hardware Holdings) is rolling out a new membership program that aims to reimagine the luxury shopping experience by adding an element of exclusivity.

The company has announced the launch of the RH Grey Card. For a $100 annual fee, the RH Grey Card provides 25% savings on everything RH, every day, across all of its brands – RH, RH Modern, RH Baby & Child, RH TEEN and RH Contemporary Art.

In addition to 25% off all regular-priced merchandise all the time, RH Grey Card members will also enjoy 10% savings on all sale merchandise, complimentary interior design services, a dedicated concierge service to manage orders, eligibility for preferred financing plans on the RH Credit Card and early access to clearance events.

“Our lives are filled with complexity — and we long to break through the clutter to find simplicity,” says RH Chairman and CEO Gary Friedman. “We want to shop for what we want, when we want and receive the greatest value. So rather than navigating countless promotions, we’re changing things … because time is the ultimate luxury.”

The RH Grey Card can be used through any RH channel — websites, galleries or source books. Memberships are available at RH.com, through RH galleries or by calling the RH Grey Card Concierge at 888.889.GREY.

RH is a curator of design, taste and style in the luxury lifestyle market. The company offers collections through its retail galleries, source books, and online at RH.com.

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Innovation around the house

BY Ken Clark

Unseen to the homeowner, hidden behind limelight-grabbing siding products, the housewrap category has been given the once-over by manufacturers seeking a better, faster, more efficient barrier-producing system.

Recent trade shows — from Las Vegas to Rhode Island — have showcased new entrants, new concepts and new versions of existing products, all to provide protection against the elements. The innovation is driven by a combination of science, capitalism and evolving building codes around the country. In the process, the simple term “house wrap” is giving way to a more sophisticated jargon, and more sophisticated combinations of materials.

And along with those comes more sophisticated marketing.

The industry leader in the house wrap category, DuPont Tyvek, is not waiting around for competitors to catch up. It busily worked the International Builders’ Show in Las Vegas with demonstrations of flashing systems and installation tips as it rolled out a platform it calls, “For Greater Good.” Simply put, the platform aims to reduce builder and consumer worries about long-term home protection and performance.

Along those lines, DuPont promoted a new collaboration by DuPont, Owens Corning and the Home Innovation Research Labs for a wall system known as the Extended Plate and Beam. It features innovative framing techniques and use of Owens Corning exterior rigid foam coupled with DuPont Tyvek HomeWrap weatherization products. 

Preventing the accumulation of water in the wall is a mission-critical element of nearly all the home barrier entrants. And that’s one of the key benefits behind Kimberly-Clark’s new entrant: Block-It House Wrap. It’s a drainage wrap with an exclusive, patented, water-channeling technology — a slightly raised pattern of tiny hexagons. Plus, it’s breathable.

Kimberly-Clark has decades of experience in producing water-whisking, breathable material in its diaper factories, which are now also producing Block-It.

The company promotes the material’s resistance to tears, abrasions and punctures. Block-It’s marketing pitch also appeals to the next-generation builder: “Why use housewrap technology that hasn’t changed in years?”

Another new entrant in the home barrier space unveiled at the Builders’ Show came from an iconic LBM brand — Georgia-Pacific. The company’s new ForceField Air and Water Barrier System is made of engineered wood sheathing panels laminated with a proprietary air and water barrier.

A key to the system is the ForceField seam tape, mitigating air infiltration and leaks.

According to Jeff Key, one of the execs charged with bringing ForceField to market, the product is probably the highest-profile GP new product rollout since the Day Guard Enhanced OSB about five years ago.

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