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Boral expands TruExterior partnership with U.S. Lumber

All U.S. Lumber locations will carry Boral TruExterior Siding & Trim.

BY HBSDealer Staff

Building materials distributor U.S. Lumber is now offering TruExterior Siding & Trim through all of its distribution centers.

Boral TruExterior trim

Manufactured by Boral Building Products with a proprietary poly-ash technology, TruExterior Siding & Trim products combine authentic wood looks with high-performance attributes including durability, dimensional stability, and low maintenance.

“As TruExterior’s popularity continues to grow, it’s crucial that we have the right partners in place that not only understand and appreciate the product’s value proposition, but play an active role in its execution. A proven leader in distributing branded specialty products, U.S. Lumber does just that,” said Jack Delaney, vice president of sales for Boral Building Products. “U.S. Lumber has been a tremendous partner for TruExterior, and we have a proven track record of success together. We’re thrilled to extend that relationship even further and into more markets.”

U.S. Lumber carries both TruExterior siding and trim, including seven authentic siding profiles within the Craftsman Collection, trimboards and trim accessories, and beadboard.

“We’ve had a great deal of success selling TruExterior Siding & Trim, and we’ve come to understand how the polyash material’s unique value proposition fits into our other product offerings, our markets, and the individual needs of our customers,” said Carl McKenzie, chief commercial officer for U.S. Lumber. “The product and the people at Boral Building Products are a good fit for U.S. Lumber, and expanding TruExterior to our entire distribution footprint further strengthens the value of both brands.”

Based in Duluth, Ga., U.S. Lumber operates nine distribution locations across the eastern United States.

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