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Beacon rebrands as more than roofing

About 450 one-step locations will rebrand as Beacon Building Products.

BY HBSDealer Staff

Beacon Roofing Supply is rebranding 40 of its banners in North America.

The company said most of its branches will now be named Beacon Building Products, with the new name reflecting the company’s wide array of residential and commercial building product offerings in addition to the services it offers.

The new name and logo will be adopted at over 450 Beacon one-step exterior products branches.

“Beacon is constantly evolving to help our customers be more efficient and grow their businesses by providing products, services and an e-commerce platform unmatched by our competitors,” said Beacon President and CEO, Julian Francis. “The new branding supports our commitment to improving the total customer experience by better identifying Beacon as a full-service supplier for building products. This is a very exciting change that is an important element in our growth strategy.”

Francis joined Beacon as its new top executive last September.

The Herndon, Va.-based company, which boasts more than 500 locations overall in the United States and Canada, said the Beacon brand “means customers benefit from the industry’s best e-commerce platform, a new OTC (On-Time and Complete) Delivery Network and a newly-designed website.”

“Beacon’s customers enjoy a partnership that supports their businesses at every stage, from sales to project management to job close-out. We are proud to be raising the Beacon flag in all our markets so that customers can recognize the quality products and services offered on-site and online,” commented Jamie Samide, Beacon vice president of marketing.

Beacon’s updated site provides connectivity to its Beacon Pro+ e-commerce site and the Beacon 3D+ estimating platform. Beacon’s OTC (On-Time & Complete) Network has been further developed to support in-store and online customers with enhanced product availability, delivery tracking and notification, the company said.

Beacon’s interior, insulation, weatherproofing and two-step branches will continue to operate under current brand names.

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