Barricade Building Products has house wrap covered
Digital printing for house wrap can help builders promote their businesses.
Barricade Building Products, the building envelope system manufacturer, is introducing new house wrap capabilities.
New products include a patent-pending drainage wrap and digital print capabilities for house wrap to help builders effectively promote their single and multi-family home neighborhoods and community businesses.
Barricade Wrap Plus Drainage is a drainable house wrap that allows moisture and bulk water to drain from behind cladding. The wrap features a non-directional gap design that can be installed in any direction, reducing scrap on gable ends without affecting drain-ability. The manufacturer said that the drainage wrap allows for over 90% drainage efficiency.
“Our decades of experience allow us to pinpoint opportunities to not only improve but also to innovate new protective solutions for practical problems that bring greater value to our customers and, ultimately, to home owners,” said Geoff Baldwin, president of Indevco North America Building Products Division, the parent company of Barricade.
The wrap also features surfactant resistance against pressure washing, job site chemicals, and sugars from tree sap and wood sidings, as well as UV-resistance for up to nine months. Standard drainable house wrap comes in widths between 60 and 120 inches and lengths of 100 to 200 feet.
Mike Fields, VP of Sales for Barricade Building Products, explains, “A number of states in the US are going beyond the International Residential Code regulations to mandate barriers for improved drainage. Our durable and high-performance Barricade drainable wrap is a translucent, easy-to-install house wrap, whether you’re building on-site or manufacturing wall panels in a plant.”
Barricade Building Products has also launched custom digital printing on all on all house wrap grades to help national and regional builders promote their single-family home (SFH) and multiple-family home (MFH) communities.
Builders can increase brand awareness and attract local interest from the street by alternating their company logo with their website address, phone number, and any other logo or message they want. With no set-up fees, they may also choose from a spectrum of high-resolution colors and gradients at no extra cost.
The manufacturer said that digital printing can help builders achieve environmental sustainability objectives, given its positive impact on the supply chain, with no need for printing plates and less ink and water waste generated compared to traditional flexographic printing. In addition, lower minimum order quantities have a direct impact on warehousing and obsolescence.
Barricade Building Products is based in Doswell, Va. The company’s other products include structural sheathing, structural insulative board, window and Door flashing, construction tapes, roof underlayment, floor underlayment, and interior board.
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