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AZEK realigns its branding

The TimberTech name will reign over all of the company’s decking products.

BY HBSDEALER Staff

Building products manufacturer AZEK Building Products, which acquired rival decking manufacturer TimberTech in 2012, has adjusted its go-to-market strategy with the two brands. TimberTech will now be the umbrella brand for all decking, railing, porch, paver, fastening and lighting products. The trim and moulding business will be positioned under the newly branded AZEK Exteriors.

In recent years, the company went to market under both the AZEK and TimberTech brand names.

TimberTech’s decking portfolio includes: TimberTech AZEK, TimberTech PRO and TimberTech EDGE. The AZEK line features the same, capped polymer deck collections and materials known previously, and now includes an enhanced 50-year fade and stain warranty.

TimberTech AZEK’s Vintage Collection is also launching Multi-Width decking, allowing homeowners to select from wide, standard, and narrow width planks. The TimberTech PRO line retains the original, 4-sided capped composite collections, while TimberTech EDGE showcases an entire new series of 3-sided capped composite deck boards.

Azek Building Products also owns Minneapolis-based Ultralox railing systems. It is one of the four divisions of the Chicago-based AZEK Company. The three other divisions are Versatex (acquired in 2018), Scranton Products and Vycom.

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