ARA tackles skilled trades shortage

American Rental Association educates students about service tech careers.

BY HBSDealer Staff

Providing solutions to the skilled labor shortage is a focus for the American Rental Association (ARA).

As part of its recent ARA Show, the association hosted an “ARARentalWorks Day.”

Held at the Orange County Convention Center in Orlando, Fla., the event educated hundreds of local trade and technical students about service technician careers in the rental industry — a fast-growing, dynamic and environmentally friendly sector, according to the ARA.

Students from Orlando’s Universal Technical Institute, Osceola Technical College and Orange Technical College heard from rental business owners and managers regarding the size and scope of the rental industry and specifics about service technician jobs.

To get a first-hand look at the booming industry, students also toured the floor of The ARA Show — the world’s largest equipment rental-specific convention and trade show.

ARA CEO Tony Conant.

“ARA is dedicated to raising awareness of careers in rental to ensure a qualified and sustainable workforce for rental business owners,” said Tony Conant, ARA CEO. “ARARentalWorks Day was an exciting way to help Orlando students discover exciting, good-paying and rewarding opportunities down a non-traditional and lesser-known career path in the rental industry.”

Held Feb. 9-12, The ARA Show featured more than 700 exhibitors across the construction/industrial, general tool/light construction and party/special event rental segments.

No two days are the same for rental industry service technicians, who have a unique skill set that merges mechanical knowledge, organizational skills, customer service and physical capabilities, the ARA said.

Service technicians help customers with equipment maintenance and repair, selection, proper usage, loading and unloading, and cleaning returned equipment — all of which are instrumental in a great customer experience.

The average national hourly wage for highly skilled service technicians in rental is $23.73 an hour, according to the ARA.




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