Ace Hardware plans to fly a million flags

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Ace Hardware plans to fly a million flags

By HBSDealer Staff - 05/15/2020
Ace Hardware is again collaborating with the Veterans of Foreign Wars (VFW) to honor those who made the ultimate sacrifice for their country. Ace Hardware is pledging to give out 1 million American flags nationwide on Saturday, May 23.

The flag give away is now in its third year. Last year, Ace Hardware sent a total of 535,000 flags to 2,230 local VFW Posts across the country.

Participating Ace stores on May 23 will give customers a free 8” x 12” American flag  while a second flag will be donated to a local VFW Post to be used for marking and honoring veteran graves this Memorial Day.

“Ace is grateful for the opportunity to once again support VFW Posts across the country to honor our fallen heroes,” said John Surane, executive VP and chief merchandising officer for Ace Hardware. “This Memorial Day, Ace is proud to work with the VFW and our loyal customers to remember and pay tribute to the brave men and women who made the ultimate sacrifice for their country.”

Interesting history: The Ace Hardware brand has a military origin -- it commemorates the "Flying Aces" fighter pilots of the First World War.

“The VFW is honored to again team up with Ace Hardware to ensure America’s fallen heroes are properly remembered on Memorial Day, one of the most important holidays of the year,” said VFW National Commander William “Doc” Schmitz. “Despite uncertain times, it’s vitally important that we pause and remember the service men and women who have made the ultimate sacrifice.”