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Ace aligns with Benjamin Moore

The paint brand becomes the preferred supplier for the hardware co-op.

BY HBSDealer Staff

Ace Hardware has named Benjamin Moore its preferred paint supplier and will offer an assortment of Benjamin Moore paints to participating Ace stores in the U.S. by Spring 2020.

Montvale, N.J.-based Benjamin Moore will increase its footprint in Ace Hardware stores and make its products available through an exclusive warehouse distribution program, the paint company announced Friday morning. The deal will enable independently owned and operated Ace Hardware stores to carry an assortment of premium interior and exterior Benjamin Moore paints, notably Regal Select and ben. Benjamin Moore will also assume responsibility for manufacturing Clark+Kensington and Royal, Ace Hardware’s private label paint brands.

The deal marks a significant shift for Ace. In current promotional materials, the co-op calls out Valspar, Clark + Kensington and Royal Paint by Ace as its featured brands. Valspar, part of Sherwin-Williams, played a major role in the roll out of the co-op’s Paint Studio in 2014.

Ace will continue to offer Valspar, and a variety of paint brands, to its dealers.  “As a destination for quality paint, Ace currently offers a variety of trusted brands including Benjamin Moore, Valspar, Magnolia Home, Clark + Kensington, and Royal by Ace,” an Ace spokesman told HBSDealer. “We will continue to offer Sherwin Williams products along with our expanded relationship with Benjamin Moore to our retailers.”

Benjamin Moore’s ben.

Founded in 1883, Benjamin Moore’s paint portfolio includes the brands Aura, Regal Select, Century, Ultra Spec, Natura and ben.

“Ace has been and will continue to be a neighborhood destination for quality paint and helpful advice,” said John Surane, executive VP, chief merchandising and sales officer of Ace Hardware. “Our expanded relationship with Benjamin Moore reinforces our commitment to provide the highest quality brands, that can’t be found in discount stores or websites, to our customers while further strengthening our independent retailers. We will continue to listen to our customers to ensure we offer the services they need and the products they want from brands who share our commitment to highest quality products, superior service and unrivaled retail convenience.”

The Ace Hardware co-op includes more than 5,200 hardware stores in some 70 countries.

 

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