A fresh approach for Feeney
Feeney, Inc., the manufacturer of residential and commercial construction products for exterior or interior applications, has unveiled a new website featuring easier navigation and a solutions approach.
The new site includes a user-centered approach, providing visitors with an optimized experience when interacting with the website, according to Andy Penny, vice president of marketing and advertising for Feeney.
“Our goal when redesigning the site was not only to create a sophisticated, contemporary look, but also to simplify navigation and present information in a more intuitive way to ensure visitors can easily learn about our brand and product offerings,” Penny says.
To facilitate product selection in the CableRail product family, Feeney has organized solutions into three overarching categories. The “CableRail Kits” section, featuring Feeney’s popular, all-inclusive cable kits that bundle all of the necessary cables and components into easy-to-use packages. Included in this section are the newly-introduced CableRail Conceal Kits. The “Build Your Own” section is home to Feeney’s DIY products, offering a selection of cable and Quick-Connect fitting options that can be mixed and matched to handle any railing design and attachment condition.
The new Railing Systems category encompasses all DesignRail product offerings, including the recently introduced DesignRail Aluminum Railing Kits. This section has been organized into “Kits”, showcasing DIY railing solutions and “Create Your Own”, presenting all the options for creating a custom DesignRail railing with a configurator to show how the custom options come together.
Other top-level product categories include Feeney Architectural Rods, featuring Sta-Lok stainless steel tension fork fittings, and Feeney Garden, featuring the aluminum and stainless steel Trellis collections. The website also includes an updated photo gallery and blog, a filterable Technical Documents section, as well as comprehensive site search capabilities.
Feeney said the site features a solutions-based versus a products-based approach, while simplifying product terminology.
The redesigned website is part of Feeney’s larger branding initiative, which was undertaken to unify the look and feel of Feeney’s offerings while refreshing the brand identity with a new logo and colors that reflect the evolution of the brand.
As part of the effort, the Oakland, Calif.-based company has also redesigned its retail literature focusing on a solutions-based presentation and updated its POP displays to make product exploration and the shopping experience more efficient and enjoyable.
The new site includes a user-centered approach, providing visitors with an optimized experience when interacting with the website, according to Andy Penny, vice president of marketing and advertising for Feeney.
“Our goal when redesigning the site was not only to create a sophisticated, contemporary look, but also to simplify navigation and present information in a more intuitive way to ensure visitors can easily learn about our brand and product offerings,” Penny says.
To facilitate product selection in the CableRail product family, Feeney has organized solutions into three overarching categories. The “CableRail Kits” section, featuring Feeney’s popular, all-inclusive cable kits that bundle all of the necessary cables and components into easy-to-use packages. Included in this section are the newly-introduced CableRail Conceal Kits. The “Build Your Own” section is home to Feeney’s DIY products, offering a selection of cable and Quick-Connect fitting options that can be mixed and matched to handle any railing design and attachment condition.
The new Railing Systems category encompasses all DesignRail product offerings, including the recently introduced DesignRail Aluminum Railing Kits. This section has been organized into “Kits”, showcasing DIY railing solutions and “Create Your Own”, presenting all the options for creating a custom DesignRail railing with a configurator to show how the custom options come together.
Other top-level product categories include Feeney Architectural Rods, featuring Sta-Lok stainless steel tension fork fittings, and Feeney Garden, featuring the aluminum and stainless steel Trellis collections. The website also includes an updated photo gallery and blog, a filterable Technical Documents section, as well as comprehensive site search capabilities.
Feeney said the site features a solutions-based versus a products-based approach, while simplifying product terminology.
The redesigned website is part of Feeney’s larger branding initiative, which was undertaken to unify the look and feel of Feeney’s offerings while refreshing the brand identity with a new logo and colors that reflect the evolution of the brand.
As part of the effort, the Oakland, Calif.-based company has also redesigned its retail literature focusing on a solutions-based presentation and updated its POP displays to make product exploration and the shopping experience more efficient and enjoyable.