84 Lumber continues fight against breast cancer
The pro dealer makes numerous efforts and contributions to raise awareness.
84 Lumber is making efforts to raise awareness of breast cancer throughout October.
For the second consecutive year, the company will be a flagship sponsor of the Making Strides Against Breast Cancer walk in Pittsburgh, sponsored by the American Cancer Society. Twenty associates from the organization will participate in the event Oct. 6, at Highmark Stadium in Station Square. An 84 Lumber booth will also be present with giveaway items for walkers, including granola bars and pink water bottles.
84 Lumber also designed special T-shirts to recognize Breast Cancer Awareness Month. The company sold more than 800 shirts to associates through its Logo Shop, totaling more than $4,000. All proceeds were donated to the American Cancer Society.
Other steps that the organization has taken to raise awareness include changing the color of its iconic 84 Lumber logo ball to pink on its social media channels and creating a pink-themed email signature for all associates.
84 Lumber is also donating 25 care baskets to breast cancer patients at Canonsburg Hospital in Canonsburg, Pa. Each basket will be stocked with a pink blanket, a pink beanie, fuzzy socks, lotion and other items.
Maggie Hardy Magerko, owner and president of 84 Lumber, also made a personal donation of $10,000 to the University of Pittsburgh Medical Center’s Hillman Cancer Center. The contribution is being used to provide free parking to patients and their families from Oct. 1 to Oct. 5 as part of the center’s “Parking with a Purpose” program.
“Most people have been affected by breast cancer in some capacity,” said Hardy Magerko. “Every October, we look for ways to not only raise awareness, but to also show solidarity with those who are fighting or have fought this devastating illness. 84 Lumber will continue to support the heroic efforts behind finding a cure.”
Based in Eighty Four, Pa., 84 Lumber operates more than 250 stores, component manufacturing plants, custom door shops, custom millwork shops and engineered wood product centers in more than 30 states.
REPORT: Holmes Building Materials saves Christmas
Louisiana dealer steps up to assist the Salvation Army.
Holmes Building Materials, a 2-unit dealer with locations in Baton Rouge and Denham Springs, La., recently donated the use of a vacant building for use by the Salvation Army’s Angel Tree Program.
The Salvation Army plans to use the space to store and distribute more than 4,000 Christmas presents. A pervious space used for the program had suffered structural damage and could no longer be used.
If someone had not stepped up to donate the space, the Salvation Army said the program would not have survived.
Big value in the John Deere brand
The equipment manufacturer’s brand name is worth an estimated $5.4 billion.
Deere & Company announced that its iconic John Deere brand has been ranked 88th in a listing of Best Global Brands by Interbrand, a consulting firm.
The John Deere brand moved up 4 spots in its ranking and is now worth about $5.4 billion, according to Interbrand estimates.
“A decade after the global financial crisis, the brands that are growing fastest are those that intuitively understand their customers and make brave iconic moves that delight and deliver in new ways,” said Charles Trevail, global CEO of Interbrand.
Interbrand said its brand valuation is based on three key areas: financial performance of the brand; the brand’s influence on purchase decisions; and the brand’s strength to create loyalty and sustainable customer demand.
“This recognition emphasizes the success of our 70,000 employees worldwide who work each day to deliver on the company’s core values of integrity, quality, commitment and innovation,” said Samuel Allen, Deere & Company chairman and CEO.
John Deere, based in Moline, Ill., has been included in the Best Global Brand ranking since 2011 when Interbrand estimated the value of the John Deere brand to be $3.65 billion.