New optics make the stain sale more attractive

Makers and marketers of stain products are continuing to invest in new looks – both in the finished product and in the appearance of the product on the shelf.

Old Masters, a division of Diamond Vogel, is launching a new look for its popular Fast Dry Stain. The new label design features easy-to-read product messaging and introduces a color swatch on the front for quick color recognition. The new labeling positions Fast Dry Stain as one of Old Masters’ premium products in its offering.

“We are launching our new label for Fast Dry Stain to heighten the awareness of this product and elevate our consumers’ shopping experience,” says Robert Reints, director of Old Masters.

“Our new label now offers a color swatch on the front to assist buyers in selecting the right color quickly, and the addition of the color swatch enhances the showroom presentation which benefits dealers, as it showcases the broad offering of stain colors available.”

Available in 23 colors, Old Masters Fast Dry Stain – one of five wood stain categories offered by Old Masters -- can be sprayed, wiped, or applied by brush onto the surface. Custom colors can be achieved by intermixing Fast Dry Stains to the desired color or by tinting with universal colorants, providing unlimited color options.

ZAR, a brand of United Gilsonite Laboratories, unveiled six new colors earlier this year. And along with the beauty of the colors, is the poetry of the name – designed to create a sense of adventure.

Consider the names: Moroccan Red and Exotic Redwood, both added to the brand’s Global Canvas Collection. The new hues are described as warm and exotic with an appeal to the world traveler.

Meanwhile, Sherwin-Williams’ Minwax brand introduced its Wood Finish Water-Based Color Stains, a line of water-based semi-transparent and new-to-the-world solid stains. Speaking of optics, the line has more than 200 color options.

The product is “ideal for those who want to bring out the natural beauty and protect wooden furniture while adding a pop of color to their home décor,” said Sue Kim, Minwax senior color designer. “Our new quick-drying formula makes it easy for do-it-yourselfers to finish projects in a single day; the hard part will be choosing from the more than 200 color options.”

All products in the Minwax Wood Finish Water-Based Color Stains line are thicker than the brand’s previous water-based stain formulas, making it easier to use, while still providing one-coat coverage that dries in an hour.