National Lumber makes executive moves

National Lumber has announced a series of executive promotions.

Kevin Silveira has been promoted to vice president of sales at National Lumber. In his new position, Silvera will be responsible for leading sales in the Southern New England market and continuing to develop National Lumber’s Turn-Key business along the Eastern Seaboard.

Additionally, William Conkey has been promoted to full-line sales manager.

Both Silvera and Conkey will report directly to Dean Wagar, senior vice president of sales. 

Todd Groman has also been promoted to director of operations, reporting to David Pelletier, executive vice president.

Kevin Silvera

Silveira first started in the lumber business in 2001 as an account manager at Reliable Truss, which was purchased by National Lumber in 2003 and became its manufactured products division. A top sales performer with year-over-year consistent delivery of increasingly larger and more complex projects for the company, Silveira produced triple-digit growth for his division within a few years. 

As a result of Silveira’s success and process-driven approach to sales and engineering, he was promoted to sales manager for his division, and in 2015 he was promoted to director of sales and engineering. In 2018, he moved to the corporate office and took the role of business development manager. Silveira implemented a strategic sales program with his team and expanded to a national footprint, covering the United States. 

“I am honored and excited to lead National  Lumber in our next phase of growth for this established third generation company,” Silveira said.

Bill Conkey

Conkey has been in the building materials industry his entire life, starting with his parents' retail  lumberyard in Belchertown, Mass., which included a sawmill for pine boards and timbers. In  addition to working from 8-4 at Conkey Lumber over summers during high school and college,  he worked part-time, second shift 5-10 at Universal Forest Products (UFP) loading trucks,  unloading cars, building trusses, and treating lumber. He also became an EMT for the on-call  town ambulance and served as EMT for campus events. 

Conkey graduated in 1994 from the  Building Materials Management and Technology program at UMass. Universal Forest Products, now known as UFP Industries, hired him as a trainee where he quickly progressed as a production manager in North Carolina to inside sales in Pennsylvania to outside sales in Massachusetts, and finally plant manager for over 5 years. Conkey then worked for Russin Lumber for about 7 years starting in wholesale outside sales across New England, then changed to outside sales for a wide variety of specialty products. He spent the next 7 years with Koopman Lumber as inside sales manager. 

Since 2016, Conkey has been with National Lumber serving as specialty sales manager overseeing the millwork and component sales teams.

Todd Groman

Groman is a 30-year veteran of the building materials industry. With National Lumber since 2015 in a variety of management roles, Groman has overseen National Millwork, Benjamin Moore Paint, and operations. His experience comes from having spent half of his career in manufacturing/distribution/wholesale and the other half in retail. 

Earlier this month, National Lumber announced executive moves following the announcement of SVP Michael McDole’s upcoming retirement.

Based in Mansfield, Mass., the company operates 10 lumberyards in Massachusetts, Connecticut, and Rhode Island, 11 Benjamin Moore paint locations, 7 Kitchen Views showrooms, 2 Reliable Truss and Components manufacturing facilities, plus specialized divisions that include engineering, drywall, installed insulation, and custom millwork manufacturing.

National Lumber, the HBSDealer 2020 ProDealer of the Year, has been serving the New England area since 1934.