The pros are busy. Very busy. Weekend work is common now. There’s a backlog of home fix-up jobs. And that says a lot about 2022.
‘If the onset of the pandemic is credited with heightening the do-it-yourself, or DIY, movement, consumers’ growing adjustment to our new normal and a strong housing market indicate that 2022 will be the year of “Do It For Me,” or DIFM movement,” said Vinny O’Sullivan, senior general manager of U.S. stores and The Home Depot for PPG’s architectural coatings business in the U.S. and Canada.
O’Sullivan has held his position since August 2019, almost three years. Before stepping into the current role, he managed PPG’s architectural coatings business in the U.K. and Ireland. In total, he has spent more than 20 years of his career in the paint and coatings industry.
“When it comes to home improvement, consumers are opening their homes – and their wallets – to pros,” he said, “with nearly 50% of homeowners indicating it is a good time to start a home improvement project, according to the Home Improvement Research Institute.”
As a result of the current housing market, he said, homes have never been more valuable, homeowners’ balance sheets have never been healthier, and there are deep backlogs for the services pros offer.
Additionally, O’Sullivan said, “per the Cleveland Research Company, around-the-home purchases are seen as the number one priority for incremental spending by U.S. home and property owners who view home improvement as a smart investment given the rise of property values over the last two years.”
And many customers are saying “homes are too expensive, so I have to buy what I can afford,” he said, which leads to more remodeling.