“We have added laser engravers into three of our stores and we can now personalize products for an individual by placing a name on the product.”
Carpenter said that, “for a company wanting to promote to their customer base, we can put a company logo or slogan on the drinking vessel for their customers.”
End caps are a fantastic way to bring focus to new products, impulse items and seasonal promotions, he said.
Circulars are not as popular as they once were but still have a place in the marketing of the stores. The growth on social media has added another tool to merch solutions.