Shake up how you merchandise! Turn aisles into islands. Let loose your style.
“Every store has unique opportunities to create a focused plan for developing and promoting their merchandising efforts.”
Gene Carpenter, purchasing manager at Kabelin Ace Hardware
“We have added laser engravers into three of our stores and we can now personalize products for an individual by placing a name on the product.”
Carpenter said that, “for a company wanting to promote to their customer base, we can put a company logo or slogan on the drinking vessel for their customers.”
End caps are a fantastic way to bring focus to new products, impulse items and seasonal promotions, he said.
Circulars are not as popular as they once were but still have a place in the marketing of the stores. The growth on social media has added another tool to merch solutions.