Mass Retailer

Eye on Retail: Walmart teaming up with Advance Auto Parts

BY Marianne Wilson

Walmart continues to strengthen its omnichannel offerings via partnerships and acquisitions.

On the heels of its acquisition of online retailer Bare Necessities, the discount giant announced it has entered into a partnership with Advance Auto Parts to create a specialty auto parts store on Walmart.com. The site, expected to begin rolling out in the first half of 2019, will provide customers with access to Advance’s extensive assortment of aftermarket automotive parts, accessories and maintenance items.

The two companies also plan to work together to explore new fulfillment options, including home delivery, same-day pickup in a Walmart or Advance store and installation of some parts.

“This year, we’ve been incredibly focused on building our offering on Walmart.com to ensure we have the specialty assortment that our customers are looking for,” said Phillip Oaks, VP and group general manager, retail merchandising, Walmart eCommerce. “In line with this focus, we are thrilled to be partnering with Advance, which will bring us its industry leading automotive product assortment and know-how. This comprehensive partnership will enhance almost every aspect of the automotive customer shopping experience – from the product offering online to fulfillment capabilities.”

The new online specialty store will complement Walmart’s automotive offering of common parts and accessories online and in stores, including its offering of tire, lube and battery services in more than 2,500 Walmart Auto Care Centers across the country.

“This is an exciting partnership for both Advance and Walmart customers,” said Tom Greco, president and CEO, Advance Auto Parts, which operates nearly 6,400 stores. “At Advance, we are absolutely committed to building a best-in-class omnichannel experience and Walmart is an undisputed omnichannel leader. Partnering with Walmart enables us to share our extensive product offering and trusted advice with an increased number of do-it-yourself customers and supports our long-term strategic objectives.”

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