Mass Retailer

Eye on Retail: Meijer adds a new twist to its delivery options

BY Deena M. Amato-McCoy

Meijer is turning up the heat in the online grocery delivery battle.

The retailer is expanding its home delivery program with a pick-up option at stores across the Midwest. The new service gives customers more flexibility in how they receive their online orders.

The service, called Meijer Pickup, is available at 227 Meijer supercenters in six states, and is included as part of the company’s home delivery membership. As part of the membership, customers can order online, keep track of their total basket, note any preferences, choose between pickup and delivery, as well as a preferred delivery window via ShopMeijer.com. Customers receive a text from their personalized shopper when they begin creating the order, and are contacted when the order is ready to be delivered or picked up.

All home delivery and pickup orders are fulfilled by Shipt. There are 80,000 items available through the service, according to the company.

“Customers are always looking for ways to manage busy schedules and maximize their time, so we believe offering pick up enhances our Meijer home delivery program, especially around the holiday shopping season,” said Keith Rothstein, group VP of merchandise services. “Being able to choose between store-to-door delivery and pick up is another personalized option that ultimately makes it easier than ever to shop at our stores.”

The service takes a swipe at Whole Foods Markets, which is working with parent company Amazon to expand its own time-saving online delivery options to more cities. Whole Foods currently offers free two-hour delivery through Amazon’s Prime Now service in 63 cities, and curbside pickup is available at Whole Foods stores in 14 cities. Both services will continue to expand into more markets throughout the rest of 2018, according to Amazon.

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