Makita ‘Rule the Outdoors’ campaign

Power tool maker’s green initiative brings awareness to cordless alternatives.
Makita cordless campaign

To increase awareness of battery-powered alternatives to gas equipment, Makita U.S.A., Inc. said it has launched Rule the Outdoors, a national awareness campaign across media channels.

The La Mirada, Calif.-based maker of cordless technology said it continues to meet the growing demand for greener alternatives to gas equipment with, “continued expansion of its industry-leading cordless outdoor power equipment system.”

“Makita quickly recognized the movement away from gas outdoor power equipment and the demand for cordless, from professionals to homeowners,” said Brent Withey, vice president marketing, brand, Makita U.S.A., Inc.

The Rule the Outdoors campaign aims to increase awareness of cordless technology and drive demand for LXT Cordless OPE, said Makita.

“The result is a complete system of professional cordless power equipment. With our Rule the Outdoors campaign, we’re telling users across America that the time is now to go cordless, without a compromise in performance,” said Withey.

This focus on cordless innovation is accelerating the movement from gas to cordless, said the firm. Makita’s Rule the Outdoors campaign runs through mid-summer.

“Over the past several years demand for cordless OPE has dramatically increased across the spectrum, from pro landscapers to homeowners, and to the dealers who serve them,” said Mario Lopez, director of product development, Makita U.S.A., Inc.

With more than 50 years in the U.S. and more than 100 years worldwide, Makita makes industrial power tools, power equipment, pneumatics and cleaning solutions, and a wide range of industrial accessories.