'Making it" with Daymond John returns to Lowe's
Lowe's and Daymond John, star of ABC's Shark Tank and New York Times best-selling author, are announcing the next round of Making It…With Lowe's.
The nationwide pitch program gives diverse entrepreneurs a chance to take their business to the next level by selling on Lowes.com and in Lowe's stores nationwide.
Although the economy is re-opening, entrepreneurs continue to face challenges as they work to stabilize their businesses. Lowe's said it is bringing back Making It… With Lowe's “at a time when it is needed most, providing opportunities for diverse entrepreneurs to grow their businesses amid obstacles that can feel overwhelming.”
"Making It…With Lowe's shines a light on the remarkable stories of diverse small business owners who are often overlooked and underrepresented," said John who will once again host and lend his expertise to give advice to the program finalists. "Last year's program underscored the importance of giving them an opportunity to break through traditional processes. This year, as so many diverse small business owners begin the recovery process, it is even more important to provide them with a much-deserved space to succeed."
The first round of Making It…With Lowe's attracted more than 1,300 product submissions and the top suppliers received invaluable mentorship from Daymond John and Lowe's merchants that helped them expand their reach, grow their business and connect with new consumer audiences.
"As a company that began as a single store 100 years ago, we know firsthand how important small businesses are to the communities they serve,”said Marvin Ellison, chairman and CEO of Lowe's. “Through Making It... With Lowe's, we can help diverse entrepreneurs reach their dreams of growing and scaling their businesses, all while helping us find innovative, clever and solution-driven products that we're proud to offer. Making It… With Lowe's is an extension of our commitment to underserved communities and helps us ensure our products are as diverse as our associates and customers."
More information about the program is available here.
