Service offers leads for roughed-up roofs

Storm trackers meets roof repair in the latest CertainTeed partnership.

In a deal with advanced weather forensics company HailStrike, CertainTeed says its new partnership and lead-generation service is a boon to contractors looking to strengthen their reroof business in regions prone to stormy weather. 

The collaboration aims to help CertainTeed-credentialed roofing contractors quickly and accurately locate homes damaged by hailstorms so they can best connect with homeowners in need of roof repairs.HailStrike offers the analytic data and interactive maps to help roofers track hailstorm paths throughout the continental United States. 

“HailStrike’s interactive storm-tracking technology helps turn hail-damaged roofs into reroof jobs for our credentialed roofers, and that’s good news for roofers and their customers,” said Jay Butch, director of contractor programs and promotions for CertainTeed Roofing. “We are proud to offer this type of lead-generating service to our roofers.”

Specifically, HailStrike offers CertainTeed ShingleMasters, Select ShingleMasters, Silver Star Contractors and Gold Star Contractors three services: HailStrike tracking, OneSite reports and AniSwath hail map. Roofers with HailStrike tracking have access to radar-based storm tracking software that trails the heart of the storm, and even includes the size of hail. The OneSite tool provides site-specific information for hail activity at exact locations. With OneSite, roofers can see the storm’s strength, speed, direction, severity and duration. Those with the AniSwath service have direct access to the industry’s only colorized, fully animated hail swath map. It is a tool that clearly provides the entire picture of a hailstorm for roofers, including probability of severe hail and duration of a storm.

HailStrike’s information is generated within a few hours – sometimes even in real time – and gives roofers a competitive edge by locating prospective customers, according to the company.