Marketing Magic: 84 Lumber does a Super Bowl spot
The creative is still, well, in the process of creation, but one of our own will be featured in a big way during this year's highly coveted Super Bowl commercial spots.
84 Lumber is currently working with Brunner to create their first-ever Super Bowl ad: a 90-second commercial to be aired just before halftime of this year's game on February 5.
The spot, directed by Cole Webley, will promote a recruitment campaign for the company's management trainee program.
The mission statement: "Our industry is going through a period of extreme disruption," in the words of Maggie Hardy Magerko.
"I’ve always preferred to be the one doing the disrupting, rather than the one being disrupted," continued Magerko. "But to do that, we need to hire and train people differently. We need to cast a wider net, and to let the world know that 84 Lumber is a place for people who don’t always fit nicely into a box. We want people interested in creating their own path… for themselves and for 84 Lumber.”
Super Bowl ads from hardware and building supply industry players are rare, but not unprecedented — for instance, Loctite.
Praise for a bill to ‘rein’ in red tape
The National Lumber and Building Material Dealers Association (NLBMDA) applauded the approval the Regulations from the Executive in Need of Scrutiny (REINS) Act (H.R. 26) by a vote of 237 to 187 in the House of Representatives.
The legislation increases accountability and transparency in the federal regulatory process by requiring Congress to approve all major rules before taking effect, according to the association.
As part of the bill, a "major rule" means any rule, including an interim final rule, that the Administrator of the Office of Information and Regulatory Affairs of the Office of Management and Budget finds has resulted in or is likely to result in the following:
• An annual effect on the economy of $100 million or more;
• A major increase in costs or prices for consumers, individual industries, federal, state, or local government agencies, or geographic regions; or
• Significant adverse effects on competition, employment, investment, productivity, innovation, or on the ability of United States-based enterprises to compete with foreign-based enterprises in domestic and export markets.
At present, Congress has two options for addressing excessive or overreaching Federal regulations: pass a new law or pass a joint resolution of disapproval as set out in the Congressional Review Act (CRA). Since the enactment of the CRA in 1996, only one rule, however, has been overturned through the CRA disapproval process.
"NLBMDA is pleased that in the opening days of the 115th Congress, the House of Representatives has taken action to prevent burdensome regulations," said Jonathan Paine, President and CEO of NLBMDA. "The legislation provides much-needed transparency and accountability to the rulemaking process."
The Windows and Doors Manufacturers Association also lent its voice in support of the measure. "The proliferation of federal regulations over the last several years created undue burdens and unnecessary costs which hampered manufacturing innovation and expansion as we worked our way out of the recession," said Michael O'Brien, WDMA President and CEO. "The REINS Act will ensure accountability in the regulatory process by requiring a process that regulations with a substantial economic impact are subject to congressional approval. WDMA applauds the House for passing this important bill, and we urge the Senate to swiftly approve final passage."
Cassidy and Smith join Kodiak Building Partners
Kodiak Building Partners named Michael Cassidy as chief operating officer for the Denver-based portfolio of LBM industry companies.
Also joining the Kodiak team is Jeff Smith, who will take on the role of chief financial officer.
Both executives are alumni of ProBuild Holdings. The Denver-based LBM dealer that employed many of the original founders of Kodiak.
Cassidy also served seven years as the CEO of TW Perry, the Mid-Atlantic lumberyard company that received the 2011 HBSDealer Pro Dealer of the Year award. At ProBuid, Cassidy held roles of increasing responsibility and its predecessor company, Strober. During a four year tenure with ProBuild/Strober, Michael held the titles of vice president of strategy, mergers and acquisitions and senior VP of manufacturing. Cassidy has also held positions with United Technologies (Carrier), Booz Allen & Hamilton and Kimberly Clark. Michael also served several years in the Marine Corps as a Captain and is a graduate of the MBA program at Harvard Business School.
Cassidy parted ways with TW Perry in July of 2015. Most recently, Cassidy served as the COO of a commercial construction company.
Jeff Smith most recently served as VP and treasurer with ProBuild, where he was responsible for refinancing the company’s senior and subordinated debt, and where he consolidated the credit and insurance risk management functions. Prior to that, he was VP and corporate controller at ProBuild where he implemented new consolidation and financial reporting tools, and standardized the accounts payable and general ledger functions.
Smith is a CPA and has extensive experience in accounting, financial reporting, treasury and capital formation, in senior roles at Dex Media, TCI Communications and Coopers & Lybrand (now PricewaterhouseCoopers).
“I’m thrilled to have Michael and Jeff join our team here at Kodiak,” said President and CEO Steve Swinney, in the announcement. “Their experience and leadership in the building materials distribution industry will be a valuable addition as Kodiak continues to grow and evolve in the coming years."
Swinney added that the two new executives will work alongside Chief Information Officer Brad Becker, who joined the company in 2013, to support field leadership teams “to create a high performing, locally driven culture of excellence across Kodiak Building Partners.”
Kodiak’s holdings include a variety of building material companies including Jones Heartz Building Supply in Denver, New England Building Supply in Massachusetts and Zarsky Lumber in Texas.