LUMBERYARDS

DeWalt brings cordless tool production back home

BY HBSDEALER Staff

After beginning production early last month at its Charlotte Manufacturing Operations facility, DeWalt has announced the expansion of its Made in USA product offerings to include over 600 cordless power tools, hand tools and accessories.

"Our users are professional contractors and builders themselves," said DeWalt Professional Power Tools president Frank Mannarino. "When given the option, most prefer to spend their money on a product that is built in the USA because it’s in line with what they do on a daily basis — building America. There’s a great deal of pride that goes into making things at home — we’re thrilled to bring some jobs back to the U.S. and reconnect with our users."

The cordless power tools have been in production at the company’s revamped 75,000-sq.-ft. facility in Charlotte. The move is expected to create more than 250 new jobs.

"DeWalt is a global brand with American roots," said Jim O’Sullivan, president of retail operations. "Our goal is for the impact of our products that are built in the USA with materials from around the globe to be felt beyond the Charlotte Manufacturing Operations facility. We are committed to rebuilding the American economy through job creation, not only in the Carolinas, but for those who continue to build our country — U.S. Veterans. This year alone, DeWalt has committed to hiring more than 100 veterans."

Though production has moved to the U.S., the company is still using global materials in the manufacture of the products.

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Whirlpool signs deal with home builder

BY HBSDEALER Staff

Benton Harbor, Mich.-based Whirlpool Corp. signed a supplier agreement with David Weekley Homes.

“As two companies that strive to provide homeowners with design, choice and service, we’re excited that David Weekley Homes customers will now have the array of kitchen suites and laundry choices that only the Whirlpool Corporation can provide through our Whirlpool, Maytag, KitchenAid and Jenn-Air brands,” said Bob Bergeth, general manager, Whirlpool builder sales. “This agreement is a great cultural and business fit, and we’re looking forward to the growth that comes from working with David Weekley Homes as the home-building recovery continues to gain ground.”

David Weekley Homes builds first-time, move-up and luxury homes in 17 cities across the Southeast, Southwest and Midwest. 

David Weekley Homes ranked as the nation’s 17th-largest home builder in the United States closing on nearly 2,500 homes in 2012, according to a recent industry study.

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Simone Ferrari named CMO of the Natuzzi Group

BY HBSDEALER Staff

The Natuzzi Group, an upholestered furniture manufacturer based in Italy, has named Simone Ferrari as its new chief marketing officer.

Ferrari joined the company in Oct. 2012 as VP communication. His promotion is part of a larger management restructuring initiative.

In his new role, Ferrari will take the lead in the development of an integrated marketing, communications and product development strategy. He will also lend support to expansion efforts in fast-growing economies, especially BRIC countries.

Previously, Ferrari served as creative director for BCUBE, an independent agency of Publicis Groupe, for which he won international acknowledgements from the New York Festival, London International and the Amburgo Film Festival. He also launched Ideocomunicazione, his own public relations agency in Milan. He has worked with brands such as Heineken, Sky, Campari, Feltrinelli and Ferrero.

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