LUMBERYARDS

Bleak long-term forecast for housing prices

BY Brae Canlen

Housing prices will remain depressed for the next several years and may get even worse, according to a just-released survey of economists, analysts, investors and housing experts. The survey was conducted by MacroMarkets, a firm founded by Yale University professor Robert Shiller.

The study found that although some local real estate markets are stable or strong, more broadly, fundamentals in the U.S. housing market remain very weak despite record-low interest rates. The MacroMarkets home price expectations survey said that that home prices will grow at a mere 1.1%, on average, through 2015. “Expectations for home price performance in 2011 have become somewhat less negative,” Shiller said. “Unfortunately, the average projection is somewhat more negative for each of the following four years.”

The survey polled a diverse group of 111 of economists, real estate experts, investment and market strategists. Not all were in agreement about what should be done — if anything — to correct the market. Almost three-quarters (73%) of the respondents think that further policy action is "highly likely" or "likely," while more than half (57%) said such action is undesirable, and almost half (49%) said additional government action is unnecessary.

“This data suggests that regardless of when and how housing recovers, controversy will persist regarding the role of government in the market,” said Terry Loebs, founder of Pulsenomics, the firm that conducts the survey for MacroMarkets. “More than half of panel members who indicated that more policy action is desirable or necessary suggested specific measures the government might focus on,” Loebs said. “We received a variety of constructive proposals. Several panelists clearly want or expect the government to be a catalyst for more effective mortgage refinancing and modification initiatives, as well as rental and other home equity conversion programs.”

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Carter Lumber promotes roofing-price calculator

BY HBSDEALER Staff

Kent, Ohio-based pro dealer Carter Lumber is promoting a new, online custom roofing pricing tool. 

The tool is essentially a Web page that allows customers to enter the variables in their roofing projects. The tool calculates a rough estimate for the project, based on materials used, roof pitch and overall area. As the information page explains, "we’ll give you a free roofing estimate. Online. Right now."

The tool also promotes installation and rooftop delivery services. 

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Weyerhaeuser celebrates 25 years of Parallam PSL

BY Ken Clark

Parallam parallel strand lumber (PSL) came on the scene at the Expo 86 in Vancouver, British Columbia, and quickly left a mark on the building industry, according to Carlos Guilherme, VP engineered lumber products for Weyerhaeuser.

"The invention of Parallam was one of those building material breakthroughs that happen maybe once or twice in a generation," Guilherme said. "Engineers and scientists invented a new product that took a great building material — wood — and made it even better."

Federal Way, Wash.-based Weyerhaeuser manufactures Trus Joist Parallam using long, narrow wood veneer strips bonded together with adhesives in a press and microwave process. The material is free of knots and other defects, and has exceptional fastener holding capability.

One of the key benefits of Parallam is its strength, workability and ability to clear spans and open floor plans, according to Guilherme. It continues to allow architects and builders to use wood framing in structures that would have otherwise required concrete or steel.

 

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