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07/15/2021

Lowe’s expands ‘House of Curators’ series

The merchandising and style strategy aims to transform every home into a true retreat.
a person sitting at a table in front of a building

Lowe’s has launched the second iteration of the brand’s House of Curators Series with DJ, author and wellness influencer, Hannah Bronfman.

Consumers can now shop Hannah’s curations on Lowes.com, which aim to make every home feel like a true retreat from busy life with a sense of calm, inside and out. 

The retailer said Bronfman is bringing her modern, understated boho style to Lowe’s customers through eclectic patterns and natural textures at value in the following curations:

  • Hamptons Zen: From family time to intimate summer get-togethers under the stars, transform your outdoor space into a calming, boho oasis, mixing neutral pieces with unique accessories, from planters, pillows and rugs that set the stage for dining alfresco.
  • Natural and Neutral: Inspired by Hannah’s own modern farmhouse, natural textures and a modern rustic aesthetic come together with stylish décor and storage solutions for every space with shelving, lighting, rugs, décor, and more.

With homes in American continuing to increase in importance during the pandemic, they’ve also become the epicenter of how homeowners express their personal style, Lowe’s said.

The series invites trusted  “tastemakers” to uncover covetable styles at a value price and available every day at Lowe’s. 

Lowe’s initiated the program in May with fashion icon Iris Apfel, known for her recognizable, eclectic, and colorful style.