Lowe’s said it is also introducing new technology to help associates improve their relationship with pro customers. A new tool will provide insight that helps associates engage with pros unlike ever before and ultimately help them grow their businesses, the home improvement giant said.
The Mooresville, N.C.-based company estimates that its pro product market is more than $400 billion and is expected to grow faster than the overall U.S. home improvement market in the coming years.
The company has continued to enhance its Lowe's Pro offerings in recent years. In 2019, Lowe’s improved pro fundamentals such as increasing its job lot inventory quantities while raising the bar on store service.
In 2020, Lowe’s launched its Lowe’s For Pros loyalty program, continued associate training to help with specific pro needs, announced new services such as Lowe’s Tool Rental , and redesigned the layout of stores to better serve pros.
“We want to make sure any time spent away from the jobsite is efficient and productive for the pro customer, especially small- to mid-size companies,” Stokes said. “ We’ve enhanced our shopping experience, bringing in new products and services that help add value to each trip pros take and cut down on the number of stops they make throughout the day.”
The SVP describes the latest initiative as “the next pivotal moment” in Lowe’s pursuit of pro business.
“In 2019 we were running ball five yards at a time. In 2020 we began throwing the ball down the field to score touchdowns,” Stokes explains.
“Now we are perfecting our team and really listing to the needs of the customers so we can be a more consistent team and provide our customers with what they need to win each and every day.”
Lowe's and its related businesses operate or service more than 2,200 home improvement and hardware stores in the United States and Canada.