Lowe's Canada launches fifth CMN campaign
Lowe’s Canada is launching its fifth annual fundraising campaign for the Children’s Miracle Network (CMN) and Opération Enfant Soleil, which support 14 children’s hospitals in the country.
This year’s campaign is centered around the story of a mother and daughter who are part of the Lowe’s Canada network: Jessy Intine, assistant store manager in Vancouver, and her mother, Ramona Paul, district manager in the Toronto area.
When Jessy was diagnosed with cancer as a child, said the retailer, her family was devastated and turned upside down. Ramona left her job and applied for a position at Lowe’s where she was offered the flexibility needed to make frequent hospital visits and to take extra care of her daughter.
“Supporting causes that matter to our associates and their families is very important to us at Lowe’s Canada,” said Jean-Sébastien Lamoureux, senior vice-president, RONA affiliates, wholesale, and public affairs at Lowe’s Canada.
Today, both mother and daughter hope their story will build awareness for CMN’s important work and help raise funds for the campaign.
“I am extremely grateful to work for a company like Lowe’s Canada that supports the Children’s Miracle Network, allowing children like me to have a future and career opportunities,” said Jessy Intine.
From now until May 1, Lowe’s, RONA, and Réno-Dépôt corporate stores and 32 participating RONA dealer stores will collect donations both in store and online.
In Québec, participating RONA and Réno-Dépôt stores will also sell Maison Enfant Soleil raffle tickets for a chance to win a new home built by Bonneville, for which Lowe’s Canada is the official material supplier.
“Each year, we see tremendous involvement in this fundraising campaign from our customers and associates, who pull together to help children in their communities receive the best care possible. And this year’s campaign has a very special connection to our organization since one of our own is the campaign ambassador,” said Lamoureux.
In the last four years, Lowe’s Canada donated more than $3.2 million to help hospitals that provide advanced care to sick children and support their families.
Children’s Miracle Network raises funds and awareness for 170 member hospitals, 14 of which are in Canada. Donations stay local to fund critical treatments and healthcare services, purchase pediatric medical equipment, and support research.
A great unifier of Quebecers around the cause of sick children, Opération Enfant Soleil www.operationenfantsoleil.ca/en/ supports their healing across the province, regardless of their illness. From raising awareness to prevention, including investigations, diagnosis, the equipment used during treatments, and outpatient care at home, Opération Enfant Solei supports children and their families through all the steps.
Based in Boucherville, Quebec, Lowe’s Canadian business lowescanada.ca together with its wholly owned subsidiary RONA inc., operates or services some 450 corporate and independent affiliate dealer stores in a number of complementary formats under different banners, which include Lowe’s, RONA, Reno-Depot, and Dick’s Lumber. In Canada, they have more than 26,000 associates, in addition to approximately 5,000 employees in the stores of independent affiliate dealers operating under the RONA banner.
