LL Flooring launches Duravana eco-friendly flooring
LL Flooring, formerly Lumber Liquidators. is introducing the exclusive Duravana hybrid resilient flooring.
Duravana is stylish, eco-friendly and entirely new category of flooring that combines the best characteristics of traditional flooring with the latest technological innovation to create premium performance floors, LL Flooring said.
Beyond the premium characteristics, Duravana’s range of styles are designed to replicate the natural color, grain and texture of real hardwood, presenting true hardwood looks with more unique plank patterns than traditional vinyl plank or laminate.
The product is 100% PVC-free and is made with wood from responsibly managed forests as certified by the Forest Stewardship Council. Duravana’s key features include extreme wear and dent resistance, plus advanced double water protection that combines a waterproof plank with an innovative water-tight locking mechanism to prevent liquid from seeping between planks.
“Today’s homeowner is always in search of the best in style, quality, and high-performing flooring, and Duravana fully delivers on that front, providing a durable, beautiful, eco-friendly flooring solution in trend-forward designs that can suit any room and any lifestyle,” said Charles Tyson, president and CEO, LL Flooring. “Duravana is on the cutting edge of flooring, and we are thrilled to have the opportunity to provide our customers with this exciting exclusive flooring choice.
Adding to Duravana’s benefits is its DIY-friendly, easy-click installation. Thanks to its zero acclimation time, the floors can be installed instantly. What’s more, Duravana has a 2mm attached padding for sound dampening—which also means no underlayment is needed.
Customers can choose from a wide selection of Duravana floors in a variety of hues and styles, including: Bay Bridge Oak, Chapel Bridge Oak, Foggy Bottom Oak, Silk Spire Oak, Sydney Harbor Oak, Tacoma Oak, and Tuscan Range Maple and Urban Mist Oak.
Based in Richmond, Va., LL Flooring operates more than 420 stores nationwide.