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11/28/2022

Leadership expansion at Yesler

Michael Welch joins the digital LBM marketplace as vice president of sales.
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Michael Welch Yesler
Michael Welch

Yesler, the online lumber and building materials marketplace, has named Michael Welch as vice president of sales. 

Welch will lead the sales and customer experience program for Yesler. Prior to joining Yesler, Welch held roles at New Relic, Thales, Verivo, Safenet, and Microvision.

“It's an exciting opportunity to advance the use of technology in a traditionally non-tech-forward industry like lumber and building materials,” Welch said. “I think there's a lot of reliance on old processes and old ways of doing things. Technology can be your friend. And Yesler isn't replacing anything or anyone.”

Yesler Marketplace is a platform of software tools built specifically for managing and optimizing the buying and selling of lumber and building materials. Buyers organize their buying activities using Yesler, communicating directly with their suppliers, requesting and organizing quotes, and keeping all of the history in one place.

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“This technology is designed to help you work more efficiently, get your output higher and enable you to communicate and transact better and faster with all of your partners,” Welch added. 

Sellers at producers and wholesalers use the platform to promote their products, brand, and unique value propositions while connecting directly with their trading partners on the platform to merchandise, negotiate, quote, and sell loads.

“We are delighted to have landed an experienced sales executive like Michael,” said Matt Meyers, founder and CEO of Yesler. “He brings to Yesler over 25 years of sales experience, at all levels, with expertise in solving problems and creating value for customers using technology. Furthermore, Michael is also a great teacher. He will take the lead in building out, over time, an impactful sales organization.”

Yesler is based in Seattle, Wash.

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