Krogen’s celebrates 90th

Wisconsin hardware store honors 9 decades with its community: Says thank you in 90 ways.
Krogen's 90 box ed
During the week-long Krogen’s 90th anniversary celebration, 90 customers pulled 90 tickets out of the “90 box” to see what store swag they would walk away with.

Boscobel, Wisconsin-based Krogen’s Do it Best, in honor of its 90th anniversary, hosted a week-long celebration featuring giveaways, product discounts and food.

“We know we wouldn’t be who we are today without the support of this loyal community, and we’re always interested in an opportunity to invest in them as they’ve invested in us,” said Karl Krogen, president.

Krogen’s commemorated their business’s inaugural year of 1933 and its 90th anniversary throughout the celebration with number-themed giveaways and discounts.

“The first 90 shoppers received a free t-shirt; door prizes were drawn every 90 minutes; and each of the 90 winners received a prize worth more than $90,” said the retailer.

Krogen's team
Front row from left: Margie Meneguin, Dawn Zart, Felicia Knudtson, Michael Coppernall. In middle: Emma Von Behren. Back row, from left: Tarik Rudd, Monte Craun, Luke Smith, Karl Krogen, owner, and Marianne Krogen.

Krogen’s dates back to 1933, a time considered by historians to be the depths of the Great Depression, when Jack and Blondy Curry opened a small 14x26-foot automotive supply and variety store in Boscobel, a small town in the southwestern part of the state situated on the Wisconsin River.

“Jack’s father was the owner-operator of a pioneer Gamble-Skogmo retail outlet, a regional retail conglomerate of the era. Helping in his father’s store convinced Jack that he, too, wanted to be a hardlines retailer,” said the company.

Jack and Blondy Curry’s store became the first Gamble franchised dealership, and to bring customers into the store, they offered a grand opening sales promotion starting on March 11, 1933.

Their promo: With the purchase of one automobile tire for as low as $2.85, customers would receive a second tire free of charge, two free inner tubes and free mounting of both tires, said the firm; and, “thanks to Jack’s innovative thinking, the store became a success.”

Krogen's crowd ed
Lunch is on Krogen’s during the celebration of a business Jack and Blondy Curry first opened in 1933.

Today, the Curry’s original 364-square-foot store has been expanded to over 13,000 square feet.

They are in their third location on Wisconsin Avenue, and their total sales area now includes two adjacent storefronts, and it extends from the second floor into the basement, offering hardware and appliances.

Brand-name door prizes at the celebration included a Therapedic  queen size mattress and box spring; a Frigidaire15-cubic-feet chest freezer; and a Powermaxportable power station, said the firm.

“It’s a joy to celebrate 90 years in Boscobel,” said Krogen.

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