Irwin Straight-Line tape measures

Irwin, a hand tool and power tool accessories maker and a Stanley Black & Decker brand launched the Strait-Line tape measures.

“Irwin is pleased to add these tape measures to our wide variety of hand tools and accessories,” said Tom Morris, senior product manager for Irwin.

The company said the new tapes feature an integrated finger brake for retraction control; an extra-large hook to catch onto material; a durable blade coating; six inches of additional protection to help prevent tearing near the hook; double-sided print for vertical and overhead measurements and large; easy-to-read numbers.

“Created with builders, framers, roofers, woodworkers, general contractors and remodelers in mind, the new tapes are designed with innovative features to improve usability and control for tough jobsite conditions,” said Morris.

These tapes endure tough challenges on the jobsite, including surviving up to an 80-Ft. drop on packed soil.

Irwin manufactures and distributes a broad line of hand tools and power tool accessories under the Irwin brand including Vise-Grip pliers and wrenches, Marathon saw blades, and more.

Headquartered in New Britain, Connecticut, parent firm Stanley Black & Decker is a manufacturer of industrial tools and household hardware and operates nearly 50 plants across the U.S.