Innovation leads The Lowe’s List
Lowe’s wants shoppers to know it carries cutting-edge products for both DIYers and pros alike.
To help promote its latest offerings, the retailer has launched “The Lowe’s List for Innovation.”
The list is a curated guide to the most innovative products at Lowe’s and has been handpicked by the retailer’s merchants, marketing team, and vendor partners, among others. According to Lowe’s, the list spotlights products that push the boundaries of innovation and inspiration in unexpected ways.
A total of 60 products are featured on the debut Lowe’s List. From a refrigerator that allows a look inside via a smartphone, to a cordless drill with extra battery power to keep pros going, the list has something for every customer, Lowe’s said.
With more than two million products available at Lowe’s, the list also makes it easier to find the products needed to future-proof a home.
Spanning top appliances, cleaning products, tools, lighting, décor and more, the list inspires customers to reimagine the possibility of every home.
Featured products will be badged in-store and highlighted online as products that solve human problems in the home and on the job, make life easier and enable customers to turn their home improvement dreams into reality.
“With more than 100 years of experience in home improvement, Lowe’s knows what true innovation looks like, and we can tell you that it’s more than just gadgets” said Bill Boltz, Lowe’s executive vice president of merchandising. “Our team is focused on making it easier than ever for customers to find the best of the best. The products they'll find on The Lowe’s List for Innovation have been put through the paces by our expert merchant teams to ensure they meet customers' needs, enabling them to spend less time researching and more time realizing their home's full potential."
Boltz give a good deal of the credit for the list to Marisa Thalberg, executive vice president, chief brand and marketing officer at Lowe's, along with her team. While Lowe's has been devising a strategy to place it's most innovative products in the spotlight, Lowe's marketing team chose the list as the right format.
"New sells, innovation sells. That' what drives this list," Boltz told HBSDealer.
The first edition of The Lowe’s List includes four hero products from Samsung, Whirlpool, HGTV Home by Sherwin Williams, and FLEX Power Tools, representing some of the most disruptive innovation in the industry:
- Samsung Connected Home Appliances enable control of the home from anywhere by syncing with personal devices and smart products.
- Whirlpool Washer with 2 in 1 Removable Agitator, an industry-first and available exclusively at Lowe’s, allows customers to customize any load to care for clothes the way they want by easily swapping the agitator post in or out.
- HGTV Home by Sherwin-Williams Everlast, available exclusively at Lowe’s, is a top-of-the-line exterior one-coat paint and primer with advanced water-beading technology for extreme all-weather protection.
- FLEX Power Tools, new and available exclusively at Lowe’s, offer industry-leading battery technology, allowing pros to stay on the job longer.
Looking ahead, Boltz said he hopes that the list sparks competition among Lowe's vendor partners who want to make the next Lowe's List.
The Lowe's List is also part of the retailer's Total Home strategy that looks to consolidate sales in a highly fragmented and competitive market. Last week, Lowe's launched its House of Curators series. The program focuses on expressing style personal style in the home at a value price through products available at Lowe's.
The complete Lowe's List is available here.
