Winter storm brings sales surge
Winter storm Juno effectively shut down businesses in New England on Tuesday, but anticipation of the storm generated major sales on Monday.
“Monday was one of our best selling days in the history of the company,” said Geof Webb, director of marketing and advertising for Rocky’s Ace Hardware, a 32-store family owned company based in Springfield, Massachusetts. “Although stores were packed throughout the day and into the evening, we were able to take care of customers and their needs, with a few exceptions. We did run out of snowthrowers.”
Tuesday was a completely different story, he said, as governors of most of the New England states where Rocky’s operates had declared a “state of emergency.” That meant closed doors.
“We were able to reserve product and stores are being replenished today and tomorrow. There are two smaller storms in the forecast, one for Friday and another Sunday night into Monday," Webb told HBSDealer.com. “We will be stocked and ready to satisfy our customers’ needs in the communities we serve.”
Rocky’s answers the bell for animals
Springfield, Massachusetts-based Rocky’s Ace Hardware collected more than six tons of pet food along with beds, leashes, treats, toys and cleaning supplies during its latest pet food drive.
“Now in its’ fourth year, this annual drive receives more support every year, this year’s accomplishment was absolutely staggering.” said Geoffrey Webb, director of marketing and advertising for the 32-store company. “Last year we were able to donate over 8,000 pounds of food plus accessories, this year, due to the extraordinary efforts of our store team members in rallying behind this worthy cause along with the outstanding generosity of our customers, total collections resulted in a thirty-four percent increase in food donations.”
The program supported organizations that provide shelter, veterinary care and comfort for homeless animals in five states. “Besides the enormous increase in food donations, we were also able to pass along much needed cleaning supplies, feeders, pet crates, leashes and other items as designated by the shelters on their wish lists; donations of supplies was up an incredible 80% over last year,” added Webb.
The final weight of pet food amassed totaled 13,402 pounds, along with an estimated $5,500 worth of non-food items.
Each of the 32 Rocky’s Ace Hardware stores partnered with an area Humane Society or Shelter to collect food this past Holiday Season for the much forgotten and unfortunate animals in our own community.
“The continued and ever increasing outpouring from our customers was, truly outstanding. Every year I am amazed by the level of support this drives receives. All of us at Rocky’s extend sincere thanks to our neighbors who gave so generously” said Rocco Falcone, president and CEO.
Falcone added: “The campaign has become an annual tradition here at Rocky’s. Our team members often make donations of their own and many volunteer at neighborhood shelters. We are sincerely honored to be a catalyst in helping the homeless and abandoned animals in our communities.”
Busy Beaver to open 16th store
Pittsburgh-based Busy Beaver Building Centers, Inc. will open its newest full-line home improvement center at the Marion Square shopping center in Fairmont, West Virginia.
Scheduled to open by June, the Fairmont location is the 16th for the company and the second expansion under new owner and CEO Joseph Kallen.
“We are thrilled to be opening our 16th location in the community of Fairmont where there is a need for a neighborhood home improvement center,” said Kallen. “We look forward to serving the community by providing legendary customer service to each and every customer that walks in our door.”
Busy Beaver was founded in 1962 with three lumber yards located in Clairton, Verona and Carnegie, Pennsylvania. The company expanded into full-line home improvement centers and currently operates 15 stores in three states: Pennsylvania, Ohio and West Virginia.
“Every community is unique and, as such, has unique needs,” said Kallen. “In addition to our traditional product assortment, Busy Beaver's goal is to stock items that fit each community’s needs.” To better understand what is important to residents, Busy Beaver is sending out surveys in Fairmont and the surrounding communities in advance of the store opening. Residents are encouraged to participate. Busy Beaver reviews all product and service suggestions from the surveys and it uses this feedback to help influence store merchandise decisions.