Sears gets loyalty members ‘moving’ with a new perk
Sears’ new Shop Your Way partner is earning loyalty members more points when they move.
Sears is partnering with truck-sharing platform Truxx. As Shop Your Way members utilize the platform for their large-item moving needs, they will receive Cashback Shop Your Way points that can be used on “millions of items” from Shop Your Way partners, such as Sears, Kmart, Lands’ End and at ShopYourWay.com, according to Sears.
Here’s how the program works: Users download the free Truxx app from the App Store or Google Play Store. Once they have the app, users can enter a request for a pick-up truck or van.
Standard Truxx service is $39 for the first half hour, and then $25 each additional half hour if the user loads and unloads items themselves. The fee jumps to $35 per additional half hour if the driver needs to help members load and unload. The app provides users with driver location, in-app messaging and driver background checks.
Customers are eligible for $40 in Cashback points for their first paid move, and $10 in Cashback points for all subsequent paid moves. All points are valid for 90 days.
“Transporting a dresser, couch or rug locally is now easier and more rewarding with Shop Your Way’s new partnership with Truxx,” said Robert Naedele, chief commercial officer, Shop Your Way. “Shop Your Way continues to establish partnerships with innovative services as we help our members get more done, with everyday value and money-saving benefits.”
Sears is also extending benefits to Truxx’s drivers. All Truxx drivers who visit Sears Auto Centers can receive 40% off the cost of oil changes, including parts/labor (up to five quarts of oil). They can also receive 30% Cashback in points on all other paid Sears Auto Centers maintenance services. Truxx drivers must be a Shop Your Way member, and have completed at least one move to be eligible for the offers at Sears Auto Center, according to the retailer.
Other partners on Sears’ Shop Your Way program include Uber, fuboTV and Meredith Corp. (formerly Time Inc./Synapse).
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Depot’s turn to win 4×4 ruling
Even though a 4×4 doesn’t measure exactly 4 inches, not many customers are confused by the labeling of dimensional lumber in Home Depot, said U.S. District Judge Sharon Johnson Coleman. With that, the judge dismissed the case – Abramov vs. Home Depot.
That’s the same Mikhail Abramov who brought a similar deceptive-advertising case against Menards in September. That case brought a similar result in favor of the retailer.
Home Depot successfully argued that a ruling for Abramov would “ignore nearly a century of standardization and disturb an entire industry’s reliance on these lumber names.”
The judge added that a 4×4 label did not include a unit of measure, and was therefore not explicitly incorrect.
Home Depot spokesman Stephen Holmes told HBSDealer the company was pleased with the resolution of the case.
Among Abramov’s complaints were that the “Defendant regularly advertises for sale dimensional lumber products through instore shelf tags and signage, labels, and flyers, which contain inaccurate and false product dimensions that do not correspond to the actual dimensions of the products being advertised.” In other words, a 2×4 doesn’t measure 2×4.
The judge said very few consumers might have been confused by the disparity.
In the Menards case, Judge Edmond Chang seemed even less willing to buy the plaintiff’s argument. “No reasonable consumer would think that the labels showed the exact dimensions of the lumber,” he ruled at the time.
It is interesting that Lowe's was forced to pay a $1.6 million settlement in the state of California for a similar incident on 2X4 lumber in 2014.
REPORT: Sawyer’s joins Ace co-op
Sawyer’s, a family-owned hardware store business, has seen the ups and downs of the industry through four generations.
A business that has burned down, been rebuilt and moved twice during its 78-year history has now made the switch from True Value to Ace Hardware. During its history the business also transformed from a grocery store to a variety store before becoming a hardware store and rental provider.
As an example of its diversity, the company operates a Hallmark Gold Crown store within the hardware store.
Read more about Sawyer’s transition in the Dalles Chronicle.
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