HARDWARE STORES

Sears gets loyalty members ‘moving’ with a new perk

BY Deena M. Amato-McCoy

Sears’ new Shop Your Way partner is earning loyalty members more points when they move.

Sears is partnering with truck-sharing platform Truxx. As Shop Your Way members utilize the platform for their large-item moving needs, they will receive Cashback Shop Your Way points that can be used on “millions of items” from Shop Your Way partners, such as Sears, Kmart, Lands’ End and at ShopYourWay.com, according to Sears.

Here’s how the program works: Users download the free Truxx app from the App Store or Google Play Store. Once they have the app, users can enter a request for a pick-up truck or van.

Standard Truxx service is $39 for the first half hour, and then $25 each additional half hour if the user loads and unloads items themselves. The fee jumps to $35 per additional half hour if the driver needs to help members load and unload. The app provides users with driver location, in-app messaging and driver background checks.

Customers are eligible for $40 in Cashback points for their first paid move, and $10 in Cashback points for all subsequent paid moves. All points are valid for 90 days.

“Transporting a dresser, couch or rug locally is now easier and more rewarding with Shop Your Way’s new partnership with Truxx,” said Robert Naedele, chief commercial officer, Shop Your Way. “Shop Your Way continues to establish partnerships with innovative services as we help our members get more done, with everyday value and money-saving benefits.”

Sears is also extending benefits to Truxx’s drivers. All Truxx drivers who visit Sears Auto Centers can receive 40% off the cost of oil changes, including parts/labor (up to five quarts of oil). They can also receive 30% Cashback in points on all other paid Sears Auto Centers maintenance services. Truxx drivers must be a Shop Your Way member, and have completed at least one move to be eligible for the offers at Sears Auto Center, according to the retailer.

Other partners on Sears’ Shop Your Way program include Uber, fuboTV and Meredith Corp. (formerly Time Inc./Synapse).

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