HARDWARE STORES

Marketing Magic: A neighborhood place

BY HBSDealer Staff

Kings Park Hardware on the North Shore of Long Island celebrates its local roots and community service in this promotional video from Proudtown.com.

 

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Westlake spreads roots in Texas

BY HBSDealer Staff

Westlake Ace Hardware operates 11 stores in the state of Texas. Make that 12, whewn the Lenexa, Kansas-based retailer makes good on its plans to open in the Dallas-Fort Worth suburb of Princeton.

An 11,900-sq.-ft. store is expected to open in mid September, pushing the total footprint of the chain to 101.

"“We are excited to deepen our roots in the Dallas-Fort Worth area, and look forward to becoming a trusted and valuable member of the Princeton community,” said Tom Knox, CEO of Westlake. “Our goal is to help our customers keep their households running smoothly by providing the highest level of service, know-how, and products."

Among the brands to be featured are Stihl outdoor power equipment, grills from Traeger, Masterbuilt, Char-Broil and Weber, and paint brands Benjamin Moore and Magnolia Home by Joanna Gaines.

Texas native David Welch was named general manager of the Princeton store. Currently the general manager of Westlake’s Lewisville, Texas location, Welch has worked for the retailer since 2012. 

Westlake operates in the following Texas cities: Arlington, Carrolton, Colleyville, Farmers Branch, Fort Worth, Lewisville, Mansfield, Midland, Odessa, Seagoville, and San Angelo.

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Three keys to Costello’s newest store

BY Ken Clark

Located in Central Long Island, Costello’s Ace Hardware’s newest store has a commanding view of Walt Whitman Road in Melville, New York.

The award-winning, 29-store Long Island retail company (with two stores in New Jersey) has been cited by HBSDealer in recent years as a Hardware All Star, as well as an independent Retailer of the Year. And the new store in Long Island – still weeks away from its formal grand opening — was described by manager Juan Torres as a store that has already benefited from lessons learned from other locations.

Measuring in at roughly 11,000 sq. ft., the store on a recent summer day greeted customers to a strong outdoor living mix, a bright interior, high ceilings and a full Paint Studio area stocked with Valspar, house brand Clark & Kensington, and a seating area reserved for color consultation.

On top of the traditional core categories, here are three merchandising highlights of the Melville store:

• Impulsive checkout
The store checkout area neatly funnels customers through a single-line queue flanked by low walls of impulse merchandise. (Think Best Buy or HomeGoods). Everything from snacks, to bug spray to hose nozzles to hand-held mini-vacuums shaped like a lady bug are all within easy reach near the checkout.

• Key innovation
Normally, a key cutting machine doesn’t rank as a store highlight. But the Hy-Ko KID (key identification) system has the bells and whistles to generate excitement in this area. The system knows which replacement keys match the customers’ keys, and a pick-to-light system aids in key selection and stocking.

• Custom cooler display
Reclaimed wood from pallets were used as a backdrop for the home-made Yeti cooler display. The staff cut its own corrugated metal roof and spruced it up with images of the great outdoors.

The store is open for business. It’s official grand-opening, ribbon-cutting celebration will take place Sept. 8. 

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