Long-time Friedman's exec retires
Tony Corsberg, VP of merchandising at Friedman’s Home Improvement, has announced he will retire at the end of June. Corsberg has been with the Petaluma, Calif.-based retailer for more than 42 years, working his way up through the company, from part time stocker during high school, moving into sales, then to buying and marketing, and eventually leading the merchandising in his current role.
During his tenure, Corsberg helped see Friedman’s through the opening of its Ukiah, Sonoma and Petaluma stores as well as three major store remodels. He was also instrumental in creating the company’s iconic green brand identity in 2001. Corsberg also served on both the Do it Best and NRHA Merchandising and Marketing Roundtables.
Corsberg will be succeeded by Joe Covert, a former SVP of merchandising with Marin-based Restoration Hardware. Covert brings with him more than 20 years of retail merchandising experience.
During his tenure, Corsberg helped see Friedman’s through the opening of its Ukiah, Sonoma and Petaluma stores as well as three major store remodels. He was also instrumental in creating the company’s iconic green brand identity in 2001. Corsberg also served on both the Do it Best and NRHA Merchandising and Marketing Roundtables.
Corsberg will be succeeded by Joe Covert, a former SVP of merchandising with Marin-based Restoration Hardware. Covert brings with him more than 20 years of retail merchandising experience.