The ‘Indie’ award goes to Carr Hardware


With six stores and a loyal following in western Massachusetts and northern Connecticut, Carr Hardware took home the Independent Small Business of the Year award or Indie Award. Carr competed with a wide variety of small businesses to win the cash and prizes.

And as a sign that the retailer means what it says about giving back to the communities, it has already pledged to donate the $5,000 cash award to a park revitalization project in Pittsfield, Mass., home to the store’s main branch.

[See other hardware store finalists here]

“This year’s winner exhibits the spirit of what makes independent businesses special — a focus on both customer service and the community,” said Bill Brunelle, co-founder of Independent We Stand. “Carr Hardware garnered support through its mission to serve customers and the community by choosing a pay it forward approach with the prize winnings. The $5,000 cash prize will help pay for a splash pad at a community park. It’s that type of local involvement and dedication we see from our nominees each year across the country; this award helps us recognize and reinforce those efforts.”

Family owned and operated since 1928, the company was originally founded by Sam Carr and purchased by the Raser family in 1962. Marshall Raser and his son Bart still handle business operations. With more than 100 total employees, each location prides itself on offering years of specialty experience. Carr Hardware serves homeowners, contractors, commercial customers, institutions and government agencies throughout the states of Massachusetts, Connecticut and surrounding areas through their stores. The business also supports many organizations including Rotary Club, Berkshire Health Systems, Pittsfield Economic Redevelopment Commission (PERC), multiple Chambers of Commerce, Downtown Pittsfield Association, Boys & Girls Club, Berkshire Humane Society, Volunteer Dogs for the Blind and The Vocational & Technical Scholarship Fund.

In addition, employees are encouraged to volunteer in their communities and have served on Volunteer Fire Departments and coached local sports teams. Most recently, through product and cash donations, Carr Hardware provided its customers with a platform to support hurricane relief efforts for those affected by Hurricane Harvey in Houston.

“Our community supports us, and we support them. We saw that come full circle with our hurricane relief efforts in Houston earlier this year,” said Bart Raser, co-owner of Carr Hardware. “Now, to see the support of our customers lead to an award like this, it is humbling and even more meaningful. It’s nice to know we live in a community that appreciates the value and impact of independent small businesses. Shopping local is part of our culture; it’s how we build community.”

Carr Hardware, a member of the True Value Company co-op (and which also receives some product through Orgill), will receive prizes with a combined value of more than $50,000, including:

• $5,000 grand prize

• $1,000 for the winner’s favorite small business group

• $1,000 STIHL equipment certificate.

• 12-month subscription and three months of free managed marketing services from SnapRetail (valued at $1,696)

• Branding, advertising and public relations makeover from independent advertising agency — The Meridian Group

• Three days/two nights retreat and branding workshop in Virginia Beach, Va. (valued at $1,000)

• Plaque to display at winner’s business

• Public relations and social media recognition