House-Hasson Hardware market turns on the tech

Technology and its role at retail will fuel discussions at the upcoming House-Hasson Hardware June dealer market.

The market is set for June 19-21 at the Sevierville Events Center, Sevierville, Tennessee, just outside the Great Smoky Mountains National Park. 

House-Hasson, which serves more than 2,000 dealers in 17 states and the Caribbean, will unveil for their hardware store and lumberyard dealers the company’s present – and future - technological advancements to help them be more profitable and efficient. These include e-mail via the “cloud”; virtualized computer systems, “Go Green” paperless warehouse operations; increasing warehouse bandwidth by a factor of 10; and other steps to ensure dealers have advanced technology serving them, said Don Hasson, president of House-Hasson Hardware.

“This is all about our dealers’ profitability,” Hasson said. “We’re looking forward to demonstrating to dealers what we’ve put in place to help them meet their individual profitability goals. 

“We talk to dealers, ask them questions, and we put ourselves in their place to consider what we’d need and want to help our hardware store or lumberyard run well. That combination is leading to exciting technological developments. The company’s emphasis on technology enables dealers to communicate with their customers in a 21st Century fashion,” he said, “and if customers find it easy to do business at a hardware store or lumberyard they’re more likely to be loyal customers.

“Also, technology brings younger customers into dealers’ stores, and that’s where the future is for our industry,” he said.

Ron Yatteau, House-Hasson online services director, will lead the technology seminar at 3 p.m. on June 19. 

“By the end of the year we hope to completely discontinue analog ordering devices such as modems, faxes, phase-out of our CD Catalog, and move exclusively to these newer technologies,” Yatteau said.

“As technology changes it’s important to keep systems current to take advantages of new services, speed critical functions, and expand enterprise security,” Yatteau added. 

Among other seminar topics: a demonstration of House-Hasson’s new assortment program, pricing tools, and the company’s news blog.